Increase success rate for raising startup capital - Kounselly
Startup Capital Raising

Increase success rate for raising startup capital

Raising capital is an indispensable part in developing and expanding a business. Business capital not only helps startups overcome initial challenges but also creates opportunities for sustainable development in the future. Let’s learn the Secret to raising business capital to help startups increase their success rate.

When should a startup raise capital?

Raising capital is an important decision for any startup. Raising startup capital can help startups scale up, develop new products and services, and enter new markets. However, raising capital also comes with some risks, such as losing control of the company or sharing profits with investors. Therefore, startups need to consider carefully before deciding to call for capital. Below are some cases where startups should consider raising capital:

When you need to pay start-up costs

One of the main reasons startups should raise capital is to pay for startup costs. These costs can include product research and development costs, initial marketing and advertising costs, as well as day-to-day operating costs such as employee compensation and office expenses.

When you need to expand your business scale

Another reason startups need to raise capital is when they want to expand their business scale. This may include expanding into new markets, developing new services or products, or expanding operational infrastructure. Fundraising can provide the necessary resources to execute expansion plans and help startups achieve long-term growth and success.

When you need to expand your network of links and relationships

Expanding your network of links and relationships is an important part of developing a startup. Fundraising is not just about raising capital but also about attracting interest and support from investors, product developers, and potential partners. By raising capital, startups can expand their affiliate network and create new cooperation opportunities in the future.

Startup funding rounds

When a startup begins its journey, fundraising is an indispensable part of generating the financial resources needed for growth and expansion. A startup’s capital raising process is often divided into different capital raising rounds, each round corresponding to a specific stage in the business’s development.

Pre-seed round

The pre-seed round is the first stage in a startup’s capital raising process. In this round, founders often seek capital from individual investors, angel investment groups, or seed investment funds. The goal of a pre-seed round is typically to develop an original product or service, define the business model, and test the market. The amount raised from this round is usually low, but can be enough to get a startup off the ground.

Seed ring

After the pre-seed round, startups can enter the seed round. In this round, the goal is often to expand the product or service and go further in testing the market. Investors in a seed round can be angel investors, seed investment funds, or even individual investors.

Series A funding round

Series A funding round is the stage that marks the transition of a startup from the initial stage to the development stage. The goal of a Series A round is to expand the business, strengthen the product or service, and develop marketing and sales capabilities. The proceeds from this round are typically larger than those from pre-seed and seed rounds.

Series B funding round

In this round, the goal is usually to expand the business and grow proven businesses. Investors in a Series B round are typically hedge funds and corporate investors with experience in investing in businesses that have shown signs of growth and success. The proceeds from this round are typically higher than a Series A round and can be used to scale the business and increase production capacity.

Series C funding round or higher

In these rounds, the goal is often to scale the business and continue to develop the product or service. The proceeds from these funding rounds are often very large and can be used to expand business scale, acquire or merge with other businesses, and enhance production and marketing capacity.

See more: 6 financial stages of a startup business

The secret to helping startups successfully raise capital

Raising capital is an indispensable part of a startup’s development journey. However, to attract attention and investment from investors, startups need to carry out a thorough and strategic capital raising process. Below are some tips to help startups successfully raise capital:

  • Carefully prepare the Pitch Deck: Preparing a thorough and professional pitch deck is an important step to attract investors’ attention. Pitch deck needs to be short, concise and transparent about the opportunities and risks of the business. Learn how to prepare for a pitch deck
  • Time to call for capital: The exact time when calling for capital can affect the success of the capital raising process. Startups need to consider the market and business circumstances to determine the best time to raise capital.
  • Developing a plan to call for investment capital: Building a detailed and specific plan to call for investment capital is an important step in the process of calling for capital for a startup.
  • Make a list of potential investors: Startups need to research and identify investors with interests and experience in their industry. They can then approach these investors through networking events, emails, or through existing relationships.
  • Contingency planning: This is an important factor to help ensure success and flexibility in the capital raising process. Startups need to consider and plan for possible scenarios, including the case of not attracting the desired capital.

See more: Shareholders’ equity: Determine business value and investment potential

Successfully raising capital is an important turning point to help startups develop and expand their scale. Applying the tips shared above will help startups increase their success rate when raising capital and develop their business in a sustainable way.


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