{"id":27089,"date":"2023-06-02T01:28:42","date_gmt":"2023-06-01T18:28:42","guid":{"rendered":"https:\/\/kounselly.com\/?p=27089"},"modified":"2024-08-26T22:29:58","modified_gmt":"2024-08-26T15:29:58","slug":"the-ultimate-guide-to-create-a-successful-go-to-market-strategy-in-2023","status":"publish","type":"post","link":"https:\/\/kounselly.com\/vi\/chien-luoc-tiep-can-thi-truong\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng 2024 - 10 b\u01b0\u1edbc tri\u1ec3n khai chi ti\u1ebft!"},"content":{"rendered":"<div class=\"wp-block-group justify\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group justify\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group justify\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_7d9138-c9, .wp-block-kadence-advancedheading.kt-adv-heading_7d9138-c9[data-kb-block=\"kb-adv-heading_7d9138-c9\"]{margin-top:30px;margin-bottom:30px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_7d9138-c9 mark, .wp-block-kadence-advancedheading.kt-adv-heading_7d9138-c9[data-kb-block=\"kb-adv-heading_7d9138-c9\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_7d9138-c9[data-kb-block=\"kb-adv-heading_7d9138-c9\"] a, .kt-adv-heading-link_7d9138-c9, .kt-adv-heading-link_7d9138-c9 .kt-adv-heading_7d9138-c9[data-kb-block=\"kb-adv-heading_7d9138-c9\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_7d9138-c9[data-kb-block=\"kb-adv-heading_7d9138-c9\"] a:hover, .kt-adv-heading-link_7d9138-c9:hover, .kt-adv-heading-link_7d9138-c9:hover .kt-adv-heading_7d9138-c9[data-kb-block=\"kb-adv-heading_7d9138-c9\"]{color:#25cbd6;}<\/style>\n<p class=\"kt-adv-heading_7d9138-c9 wp-block-kadence-advancedheading translation-block\" data-kb-block=\"kb-adv-heading_7d9138-c9\">Khi tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi th\u00ec x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta h\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng t\u1ed1t nh\u1ea5t hi\u1ec7n nay \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c cho ri\u00eang b\u1ea1n.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_52f977-96, .wp-block-kadence-advancedheading.kt-adv-heading_52f977-96[data-kb-block=\"kb-adv-heading_52f977-96\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_52f977-96 mark, .wp-block-kadence-advancedheading.kt-adv-heading_52f977-96[data-kb-block=\"kb-adv-heading_52f977-96\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_52f977-96 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_52f977-96\"><strong>1. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3f07ba-f7, .wp-block-kadence-advancedheading.kt-adv-heading_3f07ba-f7[data-kb-block=\"kb-adv-heading_3f07ba-f7\"]{font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3f07ba-f7 mark, .wp-block-kadence-advancedheading.kt-adv-heading_3f07ba-f7[data-kb-block=\"kb-adv-heading_3f07ba-f7\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_3f07ba-f7[data-kb-block=\"kb-adv-heading_3f07ba-f7\"] a, .kt-adv-heading-link_3f07ba-f7, .kt-adv-heading-link_3f07ba-f7 .kt-adv-heading_3f07ba-f7[data-kb-block=\"kb-adv-heading_3f07ba-f7\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_3f07ba-f7[data-kb-block=\"kb-adv-heading_3f07ba-f7\"] a:hover, .kt-adv-heading-link_3f07ba-f7:hover, .kt-adv-heading-link_3f07ba-f7:hover .kt-adv-heading_3f07ba-f7[data-kb-block=\"kb-adv-heading_3f07ba-f7\"]{color:#25cbd6;}<\/style>\n<p class=\"kt-adv-heading_3f07ba-f7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3f07ba-f7\">Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng (Go to Market strategy, hay GTM) l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft \u0111\u1ec3 ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c m\u1edf r\u1ed9ng m\u1ed9t s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec3n h\u00ecnh s\u1ebd bao g\u1ed3m h\u1ed3 s\u01a1 c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3, k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i. T\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi m\u1ee5c \u0111\u00edch gi\u1ea3m thi\u1ec3u m\u1ecdi r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra. Chi ph\u00ed \u0111\u1ec3 ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m l\u00e0 r\u1ea5t l\u1edbn, ch\u00ednh v\u00ec th\u1ebf, m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi th\u1ea5t b\u1ea1i ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u b\u1ea1n mong mu\u1ed1n.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b4018a-9d, .wp-block-kadence-advancedheading.kt-adv-heading_b4018a-9d[data-kb-block=\"kb-adv-heading_b4018a-9d\"]{line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b4018a-9d mark, .wp-block-kadence-advancedheading.kt-adv-heading_b4018a-9d[data-kb-block=\"kb-adv-heading_b4018a-9d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_b4018a-9d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_b4018a-9d\"><strong><strong>2. C\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng<\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_678a18-3b, .wp-block-kadence-advancedheading.kt-adv-heading_678a18-3b[data-kb-block=\"kb-adv-heading_678a18-3b\"]{font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_678a18-3b mark, .wp-block-kadence-advancedheading.kt-adv-heading_678a18-3b[data-kb-block=\"kb-adv-heading_678a18-3b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_678a18-3b[data-kb-block=\"kb-adv-heading_678a18-3b\"] a, .kt-adv-heading-link_678a18-3b, .kt-adv-heading-link_678a18-3b .kt-adv-heading_678a18-3b[data-kb-block=\"kb-adv-heading_678a18-3b\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_678a18-3b[data-kb-block=\"kb-adv-heading_678a18-3b\"] a:hover, .kt-adv-heading-link_678a18-3b:hover, .kt-adv-heading-link_678a18-3b:hover .kt-adv-heading_678a18-3b[data-kb-block=\"kb-adv-heading_678a18-3b\"]{color:#25cbd6;}<\/style>\n<p class=\"kt-adv-heading_678a18-3b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_678a18-3b\">Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, c\u00f3 b\u1ed1n chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn sau:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3c09e1-e5, .wp-block-kadence-advancedheading.kt-adv-heading_3c09e1-e5[data-kb-block=\"kb-adv-heading_3c09e1-e5\"]{margin-top:0px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3c09e1-e5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_3c09e1-e5[data-kb-block=\"kb-adv-heading_3c09e1-e5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_3c09e1-e5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3c09e1-e5\"><strong>2.1. Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_e695b6-a2, .wp-block-kadence-advancedheading.kt-adv-heading_e695b6-a2[data-kb-block=\"kb-adv-heading_e695b6-a2\"]{font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_e695b6-a2 mark, .wp-block-kadence-advancedheading.kt-adv-heading_e695b6-a2[data-kb-block=\"kb-adv-heading_e695b6-a2\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_e695b6-a2[data-kb-block=\"kb-adv-heading_e695b6-a2\"] a, .kt-adv-heading-link_e695b6-a2, .kt-adv-heading-link_e695b6-a2 .kt-adv-heading_e695b6-a2[data-kb-block=\"kb-adv-heading_e695b6-a2\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_e695b6-a2[data-kb-block=\"kb-adv-heading_e695b6-a2\"] a:hover, .kt-adv-heading-link_e695b6-a2:hover, .kt-adv-heading-link_e695b6-a2:hover .kt-adv-heading_e695b6-a2[data-kb-block=\"kb-adv-heading_e695b6-a2\"]{color:#25cbd6;}<\/style>\n<p class=\"kt-adv-heading_e695b6-a2 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_e695b6-a2\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Inbound Marketing) s\u1eed d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 blog, ti\u1ebfp th\u1ecb n\u1ed9i dung, s\u1ef1 ki\u1ec7n, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, SEO, v.v., nh\u1eb1m x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf t\u1eebng giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. Sau \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 t\u00ecm \u0111\u1ebfn b\u1ea1n sau khi kh\u00e1m ph\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. Kh\u00f4ng quan tr\u1ecdng b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p hay m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n, m\u1ed9t khi kh\u00e1ch h\u00e0ng trao \u0111\u1ed5i, n\u00f3i chuy\u1ec7n v\u1edbi b\u1ea1n th\u00ec h\u1ecd ch\u00ednh l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_be2bf1-e7, .wp-block-kadence-advancedheading.kt-adv-heading_be2bf1-e7[data-kb-block=\"kb-adv-heading_be2bf1-e7\"]{font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_be2bf1-e7 mark, .wp-block-kadence-advancedheading.kt-adv-heading_be2bf1-e7[data-kb-block=\"kb-adv-heading_be2bf1-e7\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_be2bf1-e7[data-kb-block=\"kb-adv-heading_be2bf1-e7\"] a, .kt-adv-heading-link_be2bf1-e7, .kt-adv-heading-link_be2bf1-e7 .kt-adv-heading_be2bf1-e7[data-kb-block=\"kb-adv-heading_be2bf1-e7\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_be2bf1-e7[data-kb-block=\"kb-adv-heading_be2bf1-e7\"] a:hover, .kt-adv-heading-link_be2bf1-e7:hover, .kt-adv-heading-link_be2bf1-e7:hover .kt-adv-heading_be2bf1-e7[data-kb-block=\"kb-adv-heading_be2bf1-e7\"]{color:#25cbd6;}<\/style>\n<p class=\"kt-adv-heading_be2bf1-e7 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_be2bf1-e7\">V\u00ed d\u1ee5: <a href=\"https:\/\/www.canva.com\/designschool\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Canva&#8217;s Design School<\/a> l\u00e0 trang web gi\u00fap cho ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 h\u1ecdc thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda th\u00f4ng qua c\u00e1c video h\u01b0\u1edbng d\u1eabn \u0111\u01a1n gi\u1ea3n. B\u1edfi v\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00eam c\u00e1c k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf t\u1eeb nh\u1eefng kh\u00f3a h\u1ecdc b\u00e0i b\u1ea3n n\u00ean kh\u1ea3 n\u0103ng cao l\u00e0 h\u1ecd s\u1ebd l\u1ef1a ch\u1ecdn mua t\u00e0i kho\u1ea3n Canva Pro, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu cho Canva.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3700fc-ac, .wp-block-kadence-advancedheading.kt-adv-heading_3700fc-ac[data-kb-block=\"kb-adv-heading_3700fc-ac\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3700fc-ac mark, .wp-block-kadence-advancedheading.kt-adv-heading_3700fc-ac[data-kb-block=\"kb-adv-heading_3700fc-ac\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_3700fc-ac wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3700fc-ac\"><strong>2.2.<strong> Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_13b5fc-12, .wp-block-kadence-advancedheading.kt-adv-heading_13b5fc-12[data-kb-block=\"kb-adv-heading_13b5fc-12\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_13b5fc-12 mark, .wp-block-kadence-advancedheading.kt-adv-heading_13b5fc-12[data-kb-block=\"kb-adv-heading_13b5fc-12\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_13b5fc-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_13b5fc-12\">M\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng l\u00e0 nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 n\u0103ng su\u1ea5t b\u00e1n h\u00e0ng th\u00f4ng qua vi\u1ec7c hu\u1ea5n luy\u1ec7n v\u00e0 \u0111\u00e0o t\u1ea1o chuy\u00ean m\u00f4n cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u1edf m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a m\u1ed9t chu k\u1ef3 b\u00e1n h\u00e0ng.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_65862c-cd, .wp-block-kadence-advancedheading.kt-adv-heading_65862c-cd[data-kb-block=\"kb-adv-heading_65862c-cd\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_65862c-cd mark, .wp-block-kadence-advancedheading.kt-adv-heading_65862c-cd[data-kb-block=\"kb-adv-heading_65862c-cd\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_65862c-cd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_65862c-cd\">Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng n\u00e0y nh\u1ea5n m\u1ea1nh vi\u1ec7c cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft m\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\" class=\" translation-block\"><a href=\"https:\/\/kounselly.com\/vi\/market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/a><\/li>\n\n\n\n<li style=\"font-size:1rem\">T\u00e0i li\u1ec7u onboarding<\/li>\n\n\n\n<li style=\"font-size:1rem\">C\u00e1c case th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 kh\u1ee9<\/li>\n\n\n\n<li style=\"font-size:1rem\">T\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o m\u1ed9t trang ho\u1eb7c T\u00e0i li\u1ec7u tham kh\u1ea3o<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_a48228-67, .wp-block-kadence-advancedheading.kt-adv-heading_a48228-67[data-kb-block=\"kb-adv-heading_a48228-67\"]{margin-top:30px;margin-bottom:30px;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_a48228-67 mark, .wp-block-kadence-advancedheading.kt-adv-heading_a48228-67[data-kb-block=\"kb-adv-heading_a48228-67\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_a48228-67 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_a48228-67\"><strong>2.3. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua Ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (ABM)<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9bda3b-ee, .wp-block-kadence-advancedheading.kt-adv-heading_9bda3b-ee[data-kb-block=\"kb-adv-heading_9bda3b-ee\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9bda3b-ee mark, .wp-block-kadence-advancedheading.kt-adv-heading_9bda3b-ee[data-kb-block=\"kb-adv-heading_9bda3b-ee\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_9bda3b-ee wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9bda3b-ee\">Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean t\u00e0i kho\u1ea3n (Account-based marketing hay ABM) d\u1ef1a tr\u00ean ti\u1ebfp th\u1ecb B2B, trong \u0111\u00f3 c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb h\u1ee3p t\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 sau \u0111\u00f3 c\u1ed1 g\u1eafng b\u00e1n cho c\u00e1c c\u00f4ng ty c\u1ee5 th\u1ec3 th\u00f4ng qua n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, chi\u1ebfn d\u1ecbch \u0111a k\u00eanh to\u00e0n di\u1ec7n, v.v.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_198e32-73, .wp-block-kadence-advancedheading.kt-adv-heading_198e32-73[data-kb-block=\"kb-adv-heading_198e32-73\"]{display:block;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_198e32-73 mark, .wp-block-kadence-advancedheading.kt-adv-heading_198e32-73[data-kb-block=\"kb-adv-heading_198e32-73\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_198e32-73 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_198e32-73\"><a href=\"https:\/\/gumgum.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GumGum<\/a>,m\u1ed9t c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o, \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ABM \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t trong nh\u1eefng th\u1ecfa thu\u1eadn l\u1edbn nh\u1ea5t v\u1edbi T-Mobile. T-Mobile \u0111\u00e3 \u0111\u1eb7t h\u00e0ng truy\u1ec7n tranh <a href=\"https:\/\/gumgum.com\/guides\/computer-vision-comic-book\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">&#8220;T-Man and Gums&#8221; comics<\/a> sau khi bi\u1ebft r\u1eb1ng CEO c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t fan cu\u1ed3ng nhi\u1ec7t c\u1ee7a Ng\u01b0\u1eddi D\u01a1i. GumGum \u0111\u00e3 x\u00e2y d\u1ef1ng cho T-Man kh\u1ea3 n\u0103ng l\u1eadt \u0111\u1ed5 d\u1ecbch v\u1ee5 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ngh\u00e8o n\u00e0n c\u1ee7a th\u00e0nh ph\u1ed1. C\u00f4ng ty kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 lan truy\u1ec1n r\u1ed9ng r\u00e3i v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn si\u00eau c\u00e1 nh\u00e2n h\u00f3a n\u00e0y m\u00e0 c\u00f2n gi\u00e0nh \u0111\u01b0\u1ee3c t\u00e0i kho\u1ea3n T-Mobile.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_5910d3-e9, .wp-block-kadence-advancedheading.kt-adv-heading_5910d3-e9[data-kb-block=\"kb-adv-heading_5910d3-e9\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_5910d3-e9 mark, .wp-block-kadence-advancedheading.kt-adv-heading_5910d3-e9[data-kb-block=\"kb-adv-heading_5910d3-e9\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_5910d3-e9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_5910d3-e9\"><strong><strong>2.4. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng t\u1ea1o nhu c\u1ea7u<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_bc8fd0-22, .wp-block-kadence-advancedheading.kt-adv-heading_bc8fd0-22[data-kb-block=\"kb-adv-heading_bc8fd0-22\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_bc8fd0-22 mark, .wp-block-kadence-advancedheading.kt-adv-heading_bc8fd0-22[data-kb-block=\"kb-adv-heading_bc8fd0-22\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_bc8fd0-22 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bc8fd0-22\">Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o nhu c\u1ea7u t\u1eadp trung v\u00e0o vi\u1ec7c th\u00fac \u0111\u1ea9y nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ti\u1ebfng vang ngay l\u1eadp t\u1ee9c xung quanh vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y li\u00ean quan \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ed9i th\u1ea3o tr\u00ean web \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, g\u1ecdi \u0111i\u1ec7n, g\u1eedi email, v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ed520d-c5, .wp-block-kadence-advancedheading.kt-adv-heading_ed520d-c5[data-kb-block=\"kb-adv-heading_ed520d-c5\"]{display:block;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ed520d-c5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_ed520d-c5[data-kb-block=\"kb-adv-heading_ed520d-c5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_ed520d-c5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ed520d-c5\">GoPro l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. Thay v\u00ec li\u00ean h\u1ec7 v\u1edbi c\u00e1c nhi\u1ebfp \u1ea3nh gia, h\u1ecd b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u1edbi hashtag #HomePro tr\u00ean Twitter d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi th\u00edch chia s\u1ebb c\u00e2u chuy\u1ec7n. H\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o \u0111\u1ec3 t\u1ea1o ra nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_82f7b0-42, .wp-block-kadence-advancedheading.kt-adv-heading_82f7b0-42[data-kb-block=\"kb-adv-heading_82f7b0-42\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_82f7b0-42 mark, .wp-block-kadence-advancedheading.kt-adv-heading_82f7b0-42[data-kb-block=\"kb-adv-heading_82f7b0-42\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_82f7b0-42 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_82f7b0-42\"><strong>3. 10 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_dcf76c-9f, .wp-block-kadence-advancedheading.kt-adv-heading_dcf76c-9f[data-kb-block=\"kb-adv-heading_dcf76c-9f\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_dcf76c-9f mark, .wp-block-kadence-advancedheading.kt-adv-heading_dcf76c-9f[data-kb-block=\"kb-adv-heading_dcf76c-9f\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_dcf76c-9f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_dcf76c-9f\"><strong>3.1. X\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ca1c20-1e, .wp-block-kadence-advancedheading.kt-adv-heading_ca1c20-1e[data-kb-block=\"kb-adv-heading_ca1c20-1e\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ca1c20-1e mark, .wp-block-kadence-advancedheading.kt-adv-heading_ca1c20-1e[data-kb-block=\"kb-adv-heading_ca1c20-1e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_ca1c20-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ca1c20-1e\">M\u1ed7i s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng \u0111\u1ec1u gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: \u0111i\u1ec7n tho\u1ea1i Blackberry cho ph\u00e9p c\u00e1c doanh nh\u00e2n tr\u1ea3 l\u1eddi email khi \u0111ang di chuy\u1ec3n v\u00e0 Uber gi\u00fap m\u1ecdi ng\u01b0\u1eddi gi\u1ea3m qu\u00e1 tr\u00ecnh g\u1ecdi taxi ho\u1eb7c g\u1ecdi taxi t\u1ed1n th\u1eddi gian. M\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec1u mang l\u1ea1i gi\u00e1 tr\u1ecb duy nh\u1ea5t - m\u1ed9t c\u00e1ch gia t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd. Quan tr\u1ecdng nh\u1ea5t, khi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u th\u00ec \u0111\u00e3 c\u00f3 nhu c\u1ea7u cao \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6976ed-31, .wp-block-kadence-advancedheading.kt-adv-heading_6976ed-31[data-kb-block=\"kb-adv-heading_6976ed-31\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6976ed-31 mark, .wp-block-kadence-advancedheading.kt-adv-heading_6976ed-31[data-kb-block=\"kb-adv-heading_6976ed-31\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_6976ed-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6976ed-31\"><strong><strong>3.2. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_aeb7ed-42, .wp-block-kadence-advancedheading.kt-adv-heading_aeb7ed-42[data-kb-block=\"kb-adv-heading_aeb7ed-42\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_aeb7ed-42 mark, .wp-block-kadence-advancedheading.kt-adv-heading_aeb7ed-42[data-kb-block=\"kb-adv-heading_aeb7ed-42\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_aeb7ed-42 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_aeb7ed-42\">\u0110\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng t\u1ed1t, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u1ef1 h\u1ecfi m\u00ecnh nh\u1eefng c\u00e2u h\u1ecfi sau:<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">Ai \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c?<\/li>\n\n\n\n<li style=\"font-size:1rem\">Nh\u1eefng kh\u00f3 ch\u1ecbu c\u1ee5 th\u1ec3 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec?<\/li>\n\n\n\n<li style=\"font-size:1rem\">Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 bao nhi\u00eau?<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_11c6b5-6e, .wp-block-kadence-advancedheading.kt-adv-heading_11c6b5-6e[data-kb-block=\"kb-adv-heading_11c6b5-6e\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_11c6b5-6e mark, .wp-block-kadence-advancedheading.kt-adv-heading_11c6b5-6e[data-kb-block=\"kb-adv-heading_11c6b5-6e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_11c6b5-6e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_11c6b5-6e\">Hai ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ch\u00e2n dung ng\u01b0\u1eddi mua (customer persona) v\u00e0 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng (Ideal Customer profile - ICP). C\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng nhau \u0111\u1ec3 thu h\u1eb9p ph\u1ea1m vi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_e9fa3f-6c, .wp-block-kadence-advancedheading.kt-adv-heading_e9fa3f-6c[data-kb-block=\"kb-adv-heading_e9fa3f-6c\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_e9fa3f-6c mark, .wp-block-kadence-advancedheading.kt-adv-heading_e9fa3f-6c[data-kb-block=\"kb-adv-heading_e9fa3f-6c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_e9fa3f-6c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_e9fa3f-6c\"><strong>3.3. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_7f1826-31, .wp-block-kadence-advancedheading.kt-adv-heading_7f1826-31[data-kb-block=\"kb-adv-heading_7f1826-31\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_7f1826-31 mark, .wp-block-kadence-advancedheading.kt-adv-heading_7f1826-31[data-kb-block=\"kb-adv-heading_7f1826-31\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_7f1826-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_7f1826-31\">Hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng n\u00e0o. H\u00e3y t\u1ef1 h\u1ecfi m\u00ecnh nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u00e2y tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n:<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">Ai kh\u00e1c \u0111ang b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u1ee7a b\u1ea1n?<\/li>\n\n\n\n<li style=\"font-size:1rem\">\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 khu v\u1ef1c \u0111\u1ecba l\u00fd n\u00e0o?<\/li>\n\n\n\n<li style=\"font-size:1rem\">\u0110i\u1ec1u g\u00ec l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n\n\n\n<li style=\"font-size:1rem\">C\u00f3 th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m kh\u00f4ng hay n\u00f3 \u0111\u00e3 qu\u00e1 b\u00e3o h\u00f2a?<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_43d9f7-4b, .wp-block-kadence-advancedheading.kt-adv-heading_43d9f7-4b[data-kb-block=\"kb-adv-heading_43d9f7-4b\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_43d9f7-4b mark, .wp-block-kadence-advancedheading.kt-adv-heading_43d9f7-4b[data-kb-block=\"kb-adv-heading_43d9f7-4b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_43d9f7-4b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_43d9f7-4b\">\u0110\u1ec3 hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch c\u1ea1nh tranh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp, c\u0169ng nh\u01b0 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd so v\u1edbi c\u1ee7a b\u1ea1n.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c3f8d1-ab, .wp-block-kadence-advancedheading.kt-adv-heading_c3f8d1-ab[data-kb-block=\"kb-adv-heading_c3f8d1-ab\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c3f8d1-ab mark, .wp-block-kadence-advancedheading.kt-adv-heading_c3f8d1-ab[data-kb-block=\"kb-adv-heading_c3f8d1-ab\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_c3f8d1-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_c3f8d1-ab\"><strong>3.4. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_cf06f8-40, .wp-block-kadence-advancedheading.kt-adv-heading_cf06f8-40[data-kb-block=\"kb-adv-heading_cf06f8-40\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cf06f8-40 mark, .wp-block-kadence-advancedheading.kt-adv-heading_cf06f8-40[data-kb-block=\"kb-adv-heading_cf06f8-40\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_cf06f8-40 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_cf06f8-40\">B\u01b0\u1edbc ti\u1ebfp theo trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng cam k\u1ebft v\u1ec1 gi\u00e1 tr\u1ecb (Value proposition) c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p ch\u00ednh (key messaging) b\u1ea1n s\u1ebd truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 l\u00fd do v\u00ec sao kh\u00e1ch h\u00e0ng s\u1ebd c\u00e2n nh\u1eafc mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau \u0111\u00e2y:<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 n\u00e0o?<\/li>\n\n\n\n<li style=\"font-size:1rem\">S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li style=\"font-size:1rem\">S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng t\u00ednh n\u0103ng ho\u1eb7c l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o n\u00e0o s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng?<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_dfc7d4-5d, .wp-block-kadence-advancedheading.kt-adv-heading_dfc7d4-5d[data-kb-block=\"kb-adv-heading_dfc7d4-5d\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_dfc7d4-5d mark, .wp-block-kadence-advancedheading.kt-adv-heading_dfc7d4-5d[data-kb-block=\"kb-adv-heading_dfc7d4-5d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_dfc7d4-5d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_dfc7d4-5d\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u00e2y l\u00e0 l\u00fac x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 kh\u01a1i g\u1ee3i n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a. Hi\u1ec7n nay, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed7i buyer persona \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ri\u00eang bi\u1ec7t c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t c\u00e1ch marketing hi\u1ec7u qu\u1ea3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_78f496-02, .wp-block-kadence-advancedheading.kt-adv-heading_78f496-02[data-kb-block=\"kb-adv-heading_78f496-02\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_78f496-02 mark, .wp-block-kadence-advancedheading.kt-adv-heading_78f496-02[data-kb-block=\"kb-adv-heading_78f496-02\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_78f496-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_78f496-02\">Ph\u00e1t tri\u1ec3n m\u1ed9t ma tr\u1eadn gi\u00e1 tr\u1ecb (value matrix) c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i cho t\u1eebng ng\u01b0\u1eddi mua. Ma tr\u1eadn gi\u00e1 tr\u1ecb s\u1ebd ph\u00e2n t\u00edch t\u1eebng c\u00e1 nh\u00e2n theo nhu c\u1ea7u, c\u00e1c \u0111i\u1ec3m \u0111au v\u00e0 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i. T\u1eeb \u0111\u00f3, h\u01b0\u1edbng ng\u01b0\u1eddi mua t\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_767eae-4b, .wp-block-kadence-advancedheading.kt-adv-heading_767eae-4b[data-kb-block=\"kb-adv-heading_767eae-4b\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_767eae-4b mark, .wp-block-kadence-advancedheading.kt-adv-heading_767eae-4b[data-kb-block=\"kb-adv-heading_767eae-4b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_767eae-4b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_767eae-4b\"><strong>3.5. X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_efc102-cb, .wp-block-kadence-advancedheading.kt-adv-heading_efc102-cb[data-kb-block=\"kb-adv-heading_efc102-cb\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_efc102-cb mark, .wp-block-kadence-advancedheading.kt-adv-heading_efc102-cb[data-kb-block=\"kb-adv-heading_efc102-cb\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_efc102-cb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_efc102-cb\">Khi b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Vi\u1ec7c \u0111\u1eb7t gi\u00e1 qu\u00e1 cao ho\u1eb7c qu\u00e1 th\u1ea5p c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng ch\u1eadm ho\u1eb7c gi\u1ea3m t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f3d975-0b, .wp-block-kadence-advancedheading.kt-adv-heading_f3d975-0b[data-kb-block=\"kb-adv-heading_f3d975-0b\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f3d975-0b mark, .wp-block-kadence-advancedheading.kt-adv-heading_f3d975-0b[data-kb-block=\"kb-adv-heading_f3d975-0b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_f3d975-0b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f3d975-0b\">\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ecbnh gi\u00e1 hi\u1ec7u qu\u1ea3, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi b\u1ea1n n\u00ean t\u1ef1 h\u1ecfi m\u00ecnh:<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">Chi ph\u00ed s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li>\n\n\n\n<li style=\"font-size:1rem\">M\u1ee9c gi\u00e1 t\u1ed1i thi\u1ec3u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn l\u00e0 bao nhi\u00eau?<\/li>\n\n\n\n<li style=\"font-size:1rem\">Gi\u00e1 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang t\u00ednh gi\u00e1 bao nhi\u00eau cho m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1?<\/li>\n\n\n\n<li style=\"font-size:1rem\">M\u1ee9c gi\u00e1 n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n?<\/li>\n\n\n\n<li style=\"font-size:1rem\">B\u1ea1n s\u1ebd s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 theo t\u1eebng giao d\u1ecbch hay M\u00f4 h\u00ecnh doanh thu \u0111\u0103ng k\u00fd?<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ec1ccf-54, .wp-block-kadence-advancedheading.kt-adv-heading_ec1ccf-54[data-kb-block=\"kb-adv-heading_ec1ccf-54\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ec1ccf-54 mark, .wp-block-kadence-advancedheading.kt-adv-heading_ec1ccf-54[data-kb-block=\"kb-adv-heading_ec1ccf-54\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_ec1ccf-54 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ec1ccf-54\">M\u1ed9t m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n, ph\u1ee5c v\u1ee5 cho h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ecbnh v\u1ecb b\u1ea1n m\u1ed9t c\u00e1ch c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ef7634-ce, .wp-block-kadence-advancedheading.kt-adv-heading_ef7634-ce[data-kb-block=\"kb-adv-heading_ef7634-ce\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ef7634-ce mark, .wp-block-kadence-advancedheading.kt-adv-heading_ef7634-ce[data-kb-block=\"kb-adv-heading_ef7634-ce\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_ef7634-ce wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ef7634-ce\"><strong>3.6. X\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9567fe-80, .wp-block-kadence-advancedheading.kt-adv-heading_9567fe-80[data-kb-block=\"kb-adv-heading_9567fe-80\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9567fe-80 mark, .wp-block-kadence-advancedheading.kt-adv-heading_9567fe-80[data-kb-block=\"kb-adv-heading_9567fe-80\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_9567fe-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9567fe-80\">X\u00e1c \u0111\u1ecbnh h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00ec n\u00f3 cho ph\u00e9p b\u1ea1n hi\u1ec3n th\u1ecb \u0111\u00fang lo\u1ea1i n\u1ed9i dung cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_56f685-00, .wp-block-kadence-advancedheading.kt-adv-heading_56f685-00[data-kb-block=\"kb-adv-heading_56f685-00\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_56f685-00 mark, .wp-block-kadence-advancedheading.kt-adv-heading_56f685-00[data-kb-block=\"kb-adv-heading_56f685-00\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_56f685-00 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_56f685-00\">H\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua th\u01b0\u1eddng \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 d\u01b0\u1edbi d\u1ea1ng ph\u1ec5u v\u1edbi ba ph\u1ea7n:<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">\u0110\u1ea7u ph\u1ec5u: Kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111ang t\u00ecm gi\u1ea3i ph\u00e1p. H\u1ecd c\u00f3 th\u1ec3 ch\u01b0a bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, trong giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n ph\u1ea3i thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ecd c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li style=\"font-size:1rem\">Gi\u1eefa ph\u1ec5u: Kh\u00e1ch h\u00e0ng so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c t\u00f9y ch\u1ecdn kh\u00e1c. Trong giai \u0111o\u1ea1n n\u00e0y, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua ti\u1ec1m n\u0103ng r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 t\u1ed1t nh\u1ea5t.<\/li>\n\n\n\n<li style=\"font-size:1rem\">\u0110\u00e1y ph\u1ec5u: Kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh c\u00f3 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay kh\u00f4ng. M\u1ee5c ti\u00eau \u1edf \u0111\u00e2y l\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd cam k\u1ebft mua h\u00e0ng.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_a92910-1e, .wp-block-kadence-advancedheading.kt-adv-heading_a92910-1e[data-kb-block=\"kb-adv-heading_a92910-1e\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_a92910-1e mark, .wp-block-kadence-advancedheading.kt-adv-heading_a92910-1e[data-kb-block=\"kb-adv-heading_a92910-1e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_a92910-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_a92910-1e\"><strong>3.7. L\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3854fb-ff, .wp-block-kadence-advancedheading.kt-adv-heading_3854fb-ff[data-kb-block=\"kb-adv-heading_3854fb-ff\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3854fb-ff mark, .wp-block-kadence-advancedheading.kt-adv-heading_3854fb-ff[data-kb-block=\"kb-adv-heading_3854fb-ff\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_3854fb-ff wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3854fb-ff\">C\u00e1c k\u00eanh ti\u1ebfp th\u1ecb l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a nhi\u1ec1u lo\u1ea1i n\u1ed9i dung b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn ph\u1ec5u ti\u1ebfp th\u1ecb. Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, blog, n\u1ed9i dung SEO, email v\u00e0 qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ph\u00ed \u0111\u1ec1u l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb. C\u00e1c k\u00eanh ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi hai y\u1ebfu t\u1ed1: \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6a0864-97, .wp-block-kadence-advancedheading.kt-adv-heading_6a0864-97[data-kb-block=\"kb-adv-heading_6a0864-97\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6a0864-97 mark, .wp-block-kadence-advancedheading.kt-adv-heading_6a0864-97[data-kb-block=\"kb-adv-heading_6a0864-97\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_6a0864-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6a0864-97\"><strong>3.8. L\u1eadp k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_e3d94f-20, .wp-block-kadence-advancedheading.kt-adv-heading_e3d94f-20[data-kb-block=\"kb-adv-heading_e3d94f-20\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_e3d94f-20 mark, .wp-block-kadence-advancedheading.kt-adv-heading_e3d94f-20[data-kb-block=\"kb-adv-heading_e3d94f-20\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_e3d94f-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_e3d94f-20\">M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00ec v\u1eady b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1ch b\u1ea1n s\u1ebd b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh ng\u01b0\u1eddi mua. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ed1n chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y n\u1ebfu c\u1ea7n \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">M\u00f4 h\u00ecnh t\u1ef1 ph\u1ee5c v\u1ee5: Trong m\u00f4 h\u00ecnh n\u00e0y, kh\u00e1ch h\u00e0ng t\u1ef1 mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. M\u00f4 h\u00ecnh n\u00e0y ph\u1ed5 bi\u1ebfn trong quy tr\u00ecnh b\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 t\u00ecm v\u00e0 mua s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li style=\"font-size:1rem\">M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng n\u1ed9i b\u1ed9: Theo m\u00f4 h\u00ecnh n\u00e0y, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd x\u1eed l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng t\u1eeb xa, th\u00f4ng qua \u0111i\u1ec7n tho\u1ea1i, email v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n online kh\u00e1c. C\u0169ng gi\u1ed1ng nh\u01b0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean sales n\u1ed9i b\u1ed9 c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn  kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c l\u00e0, thay v\u00ec g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp, h\u1ecd s\u1ebd ho\u00e0n to\u00e0n d\u00f9ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n li\u00ean l\u1ea1c online v\u00e0 t\u1eeb xa \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn v\u00e0 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho c\u00e1c k\u00eanh <a href=\"https:\/\/kounselly.com\/vi\/b2b-vs-b2c\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e1n h\u00e0ng B2B<\/a>b, s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u00e0 SaaS. <a href=\"https:\/\/kounselly.com\/vi\/b2b-vs-b2c\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B<\/a>, tech and SaaS products and services.<\/li>\n\n\n\n<li style=\"font-size:1rem\">M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng b\u00ean ngo\u00e0i: \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng, theo \u0111\u00f3, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1ebd ra ngo\u00e0i, \u0111i th\u1ef1c \u0111\u1ecba v\u00e0 \u0111\u1ebfn g\u1eb7p kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, g\u1ed3m nh\u1eadn \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, li\u00ean h\u1ec7, thuy\u1ebft ph\u1ee5c h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua v\u00e0 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u1ef1c \u0111\u1ecba th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c h\u1ee3p \u0111\u1ed3ng l\u1edbn c\u1ee7a doanh nghi\u1ec7p. M\u00f4 h\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng h\u01a1n v\u00e0 chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n, nh\u01b0ng k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c l\u00e0 r\u1ea5t l\u1edbn.<\/li>\n\n\n\n<li style=\"font-size:1rem\">M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng qua k\u00eanh ph\u00e2n ph\u1ed1i: \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh m\u00e0 theo \u0111\u00f3, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c b\u00e1n b\u1edfi b\u00ean trung gian v\u00e0 \u0111\u1ed1i t\u00e1c th\u1ee9 ba. M\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf quy\u1ec1n ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi c\u00e1ch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb, tuy nhi\u00ean n\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao n\u1ebfu \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1. Ch\u1eb3ng h\u1ea1n, n\u1ebfu mu\u1ed1n b\u00e1n m\u1ed9t lo\u1ea1i ng\u0169 c\u1ed1c m\u1edbi, b\u1ea1n n\u00ean h\u1ee3p t\u00e1c v\u1edbi chu\u1ed7i c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_61839d-5e, .wp-block-kadence-advancedheading.kt-adv-heading_61839d-5e[data-kb-block=\"kb-adv-heading_61839d-5e\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_61839d-5e mark, .wp-block-kadence-advancedheading.kt-adv-heading_61839d-5e[data-kb-block=\"kb-adv-heading_61839d-5e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_61839d-5e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_61839d-5e\"><strong>3.9. \u0110\u1eb7t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c08c24-63, .wp-block-kadence-advancedheading.kt-adv-heading_c08c24-63[data-kb-block=\"kb-adv-heading_c08c24-63\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c08c24-63 mark, .wp-block-kadence-advancedheading.kt-adv-heading_c08c24-63[data-kb-block=\"kb-adv-heading_c08c24-63\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_c08c24-63 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_c08c24-63\">M\u1ecdi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng t\u1ed1t \u0111\u1ec1u b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c:<\/span>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">M\u1ee5c ti\u00eau SMART<\/li>\n\n\n\n<li style=\"font-size:1rem\">C\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI)<\/li>\n\n\n\n<li style=\"font-size:1rem\">M\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 ch\u00ednh (OKRs)<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_994603-9c, .wp-block-kadence-advancedheading.kt-adv-heading_994603-9c[data-kb-block=\"kb-adv-heading_994603-9c\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_994603-9c mark, .wp-block-kadence-advancedheading.kt-adv-heading_994603-9c[data-kb-block=\"kb-adv-heading_994603-9c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_994603-9c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_994603-9c\">B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u1eb7c s\u1eed d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch ri\u00eang bi\u1ec7t, t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u kinh doanh c\u1ee7a b\u1ea1n.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_8b6ba8-f9, .wp-block-kadence-advancedheading.kt-adv-heading_8b6ba8-f9[data-kb-block=\"kb-adv-heading_8b6ba8-f9\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8b6ba8-f9 mark, .wp-block-kadence-advancedheading.kt-adv-heading_8b6ba8-f9[data-kb-block=\"kb-adv-heading_8b6ba8-f9\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_8b6ba8-f9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_8b6ba8-f9\"><strong>3.10. X\u00e2y d\u1ef1ng quy tr\u00ecnh r\u00f5 r\u00e0ng<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_89049c-e5, .wp-block-kadence-advancedheading.kt-adv-heading_89049c-e5[data-kb-block=\"kb-adv-heading_89049c-e5\"]{display:block;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_89049c-e5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_89049c-e5[data-kb-block=\"kb-adv-heading_89049c-e5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_89049c-e5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_89049c-e5\">X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng t\u1ed1t l\u00e0 m\u1ed9t chuy\u1ec7n; \u0111\u01b0a n\u00f3 v\u00e0o h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t vi\u1ec7c kh\u00e1c. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao khi \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c t\u1ea1o ra c\u00e1c quy tr\u00ecnh r\u00f5 r\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng, b\u1edfi v\u00ec d\u00f9 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u, n\u00f3 s\u1ebd ch\u1ec9 th\u00e0nh c\u00f4ng n\u1ebfu b\u1ea1n truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3 \u0111\u1ebfn c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ec3 h\u1ecd hi\u1ec3u v\u1ec1 n\u00f3 v\u00e0 sau \u0111\u00f3 c\u00f9ng b\u1ea1n  tri\u1ec3n khai.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2458af-72, .wp-block-kadence-advancedheading.kt-adv-heading_2458af-72[data-kb-block=\"kb-adv-heading_2458af-72\"]{margin-top:30px;margin-bottom:30px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2458af-72 mark, .wp-block-kadence-advancedheading.kt-adv-heading_2458af-72[data-kb-block=\"kb-adv-heading_2458af-72\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_2458af-72 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2458af-72\"><strong>K\u1ebft lu\u1eadn<\/strong>:<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_4dcb13-a1, .wp-block-kadence-advancedheading.kt-adv-heading_4dcb13-a1[data-kb-block=\"kb-adv-heading_4dcb13-a1\"]{display:block;margin-bottom:60px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_4dcb13-a1 mark, .wp-block-kadence-advancedheading.kt-adv-heading_4dcb13-a1[data-kb-block=\"kb-adv-heading_4dcb13-a1\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_4dcb13-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_4dcb13-a1\">Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o mu\u1ed1n th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay. Sau khi b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc nh\u01b0 ch\u00fang t\u00f4i g\u1ee3i \u00fd \u1edf tr\u00ean, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n v\u00e0o ho\u1ea1t \u0111\u1ed9ng v\u00e0 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng v\u1edbi <a href=\"https:\/\/kounselly.com\/vi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kounselly<\/a>! <\/span>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When launching a new product, building a go-to-market strategy is a crucial step to identify the right target customer and position your product in the market. In this article, let\u2019s discover how to make your own go-to-market strategy and what a good one looks like with Kounselly. 1. What Is a Go-To-Market Strategy? A go-to-market&#8230;<\/p>","protected":false},"author":13,"featured_media":27183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[135],"tags":[137,300,214,136,305,213,245,193],"class_list":["post-27089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship-startup","tag-business-management","tag-businessconsulting","tag-digital-marketing","tag-entrepreneurship","tag-go-to-market-strategy","tag-marketing-strategy","tag-startup","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ultimate guide to create a successful Go-to-market strategy in 2023<\/title>\n<meta name=\"description\" content=\"What is a go-to-market strategy? 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