{"id":27185,"date":"2023-05-16T12:11:50","date_gmt":"2023-05-16T05:11:50","guid":{"rendered":"https:\/\/kounselly.com\/?p=27185"},"modified":"2024-01-30T23:37:50","modified_gmt":"2024-01-30T16:37:50","slug":"how-to-build-a-revenue-generated-email-marketing-strategy-in-2023","status":"publish","type":"post","link":"https:\/\/kounselly.com\/vi\/chien-luoc-email-marketing-hieu-qua\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c Email Marketing t\u1ea1o doanh s\u1ed1 kh\u1ee7ng"},"content":{"rendered":"<div class=\"wp-block-group justify\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group justify\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><style>.wp-block-kadence-advancedheading.kt-adv-heading_17a0e5-4d, .wp-block-kadence-advancedheading.kt-adv-heading_17a0e5-4d[data-kb-block=\"kb-adv-heading_17a0e5-4d\"]{display:block;margin-bottom:10px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_17a0e5-4d mark, .wp-block-kadence-advancedheading.kt-adv-heading_17a0e5-4d[data-kb-block=\"kb-adv-heading_17a0e5-4d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_17a0e5-4d[data-kb-block=\"kb-adv-heading_17a0e5-4d\"] a, .kt-adv-heading-link_17a0e5-4d, .kt-adv-heading-link_17a0e5-4d .kt-adv-heading_17a0e5-4d[data-kb-block=\"kb-adv-heading_17a0e5-4d\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_17a0e5-4d[data-kb-block=\"kb-adv-heading_17a0e5-4d\"] a:hover, .kt-adv-heading-link_17a0e5-4d:hover, .kt-adv-heading-link_17a0e5-4d:hover .kt-adv-heading_17a0e5-4d[data-kb-block=\"kb-adv-heading_17a0e5-4d\"]{color:#25cbd6;}<\/style>\n<span class=\"kt-adv-heading_17a0e5-4d justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_17a0e5-4d\"><strong>Email Marketing<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap cho doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, gia t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, Email marketing d\u1ea7n b\u1ecb nhi\u1ec1u doanh nghi\u1ec7p \u201ccoi nh\u1eb9\u2019 v\u00e0 kh\u00f4ng c\u00f2n s\u1eed d\u1ee5ng nhi\u1ec1u nh\u01b0 tr\u01b0\u1edbc. <\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_5071a7-61, .wp-block-kadence-advancedheading.kt-adv-heading_5071a7-61[data-kb-block=\"kb-adv-heading_5071a7-61\"]{display:block;margin-bottom:10px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_5071a7-61 mark, .wp-block-kadence-advancedheading.kt-adv-heading_5071a7-61[data-kb-block=\"kb-adv-heading_5071a7-61\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_5071a7-61[data-kb-block=\"kb-adv-heading_5071a7-61\"] a, .kt-adv-heading-link_5071a7-61, .kt-adv-heading-link_5071a7-61 .kt-adv-heading_5071a7-61[data-kb-block=\"kb-adv-heading_5071a7-61\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_5071a7-61[data-kb-block=\"kb-adv-heading_5071a7-61\"] a:hover, .kt-adv-heading-link_5071a7-61:hover, .kt-adv-heading-link_5071a7-61:hover .kt-adv-heading_5071a7-61[data-kb-block=\"kb-adv-heading_5071a7-61\"]{color:#25cbd6;}<\/style>\n<span class=\"kt-adv-heading_5071a7-61 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_5071a7-61\">V\u1eady li\u1ec7u <strong>Email marketing<\/strong> c\u00f2n hi\u1ec7u qu\u1ea3 nh\u01b0 tr\u01b0\u1edbc? Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c Email Marketing doanh nghi\u1ec7p c\u00f3 s\u1ed1ng \u0111\u01b0\u1ee3c kh\u00f4ng? H\u00e3y t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Email Marketing c\u00f9ng <a href=\"https:\/\/kounselly.com\/vi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kounselly<\/a>!<\/span>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_6b4dfe-10 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_6b4dfe-10 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_6b4dfe-10 .kb-table-of-contents-title-wrap{color:#25cbd6;}.kb-table-of-content-nav.kb-table-of-content-id_6b4dfe-10 .kb-table-of-contents-title{color:#25cbd6;font-size:1.2rem;line-height:24px;font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_6b4dfe-10 .kb-table-of-content-wrap .kb-table-of-content-list{color:#0693e3;font-size:1rem;line-height:30px;font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_6b4dfe-10 .kb-table-of-content-wrap .kb-table-of-content-list .kb-table-of-contents__entry:hover{color:#25cbd6;}<\/style>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_844939-c9, .wp-block-kadence-advancedheading.kt-adv-heading_844939-c9[data-kb-block=\"kb-adv-heading_844939-c9\"]{margin-top:24px;margin-bottom:12px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_844939-c9 mark, .wp-block-kadence-advancedheading.kt-adv-heading_844939-c9[data-kb-block=\"kb-adv-heading_844939-c9\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_844939-c9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_844939-c9\"><strong>1. Chi\u1ebfn l\u01b0\u1ee3c Email Marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0a1e3e-19, .wp-block-kadence-advancedheading.kt-adv-heading_0a1e3e-19[data-kb-block=\"kb-adv-heading_0a1e3e-19\"]{display:block;margin-bottom:10px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0a1e3e-19 mark, .wp-block-kadence-advancedheading.kt-adv-heading_0a1e3e-19[data-kb-block=\"kb-adv-heading_0a1e3e-19\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_0a1e3e-19[data-kb-block=\"kb-adv-heading_0a1e3e-19\"] a, .kt-adv-heading-link_0a1e3e-19, .kt-adv-heading-link_0a1e3e-19 .kt-adv-heading_0a1e3e-19[data-kb-block=\"kb-adv-heading_0a1e3e-19\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_0a1e3e-19[data-kb-block=\"kb-adv-heading_0a1e3e-19\"] a:hover, .kt-adv-heading-link_0a1e3e-19:hover, .kt-adv-heading-link_0a1e3e-19:hover .kt-adv-heading_0a1e3e-19[data-kb-block=\"kb-adv-heading_0a1e3e-19\"]{color:#25cbd6;}<\/style>\n<span class=\"kt-adv-heading_0a1e3e-19 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0a1e3e-19\"><strong>Email Marketing<\/strong> l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb \u0111\u1ed3ng th\u1eddi cung c\u1ea5p \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m th\u00f4ng qua h\u00f2m th\u01b0 \u0111i\u1ec7n t\u1eed (Email). Nh\u1eefng th\u00f4ng tin c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Email Marketing bao g\u1ed3m th\u00f4ng tin v\u1ec1 d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 ho\u1eb7c m\u1edbi ra m\u1eaft, nh\u1eefng ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c cung c\u1ea5p, ho\u1eb7c \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 l\u1eddi nh\u1eafc v\u1ec1 nh\u1eefng danh s\u00e1ch s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0 \u0111ang quan t\u00e2m t\u1edbi.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2c72c8-35, .wp-block-kadence-advancedheading.kt-adv-heading_2c72c8-35[data-kb-block=\"kb-adv-heading_2c72c8-35\"]{display:block;margin-bottom:10px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2c72c8-35 mark, .wp-block-kadence-advancedheading.kt-adv-heading_2c72c8-35[data-kb-block=\"kb-adv-heading_2c72c8-35\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_2c72c8-35[data-kb-block=\"kb-adv-heading_2c72c8-35\"] a, .kt-adv-heading-link_2c72c8-35, .kt-adv-heading-link_2c72c8-35 .kt-adv-heading_2c72c8-35[data-kb-block=\"kb-adv-heading_2c72c8-35\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_2c72c8-35[data-kb-block=\"kb-adv-heading_2c72c8-35\"] a:hover, .kt-adv-heading-link_2c72c8-35:hover, .kt-adv-heading-link_2c72c8-35:hover .kt-adv-heading_2c72c8-35[data-kb-block=\"kb-adv-heading_2c72c8-35\"]{color:#25cbd6;}<\/style>\n<span class=\"kt-adv-heading_2c72c8-35 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2c72c8-35\">H\u00ecnh th\u1ee9c n\u00e0y kh\u00e1c ho\u00e0n to\u00e0n so v\u1edbi vi\u1ec7c Spam Email v\u00ec data s\u1ebd \u0111\u01b0\u1ee3c l\u1ea5y khi kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin khi truy c\u1eadp v\u00e0o trang web c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n ho\u1eb7c nh\u1eadn th\u00f4ng b\u00e1o. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 n\u00e0o \u0111\u1ec3 ti\u1ebfn h\u00e0nh g\u1eedi th\u01b0.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_d15a97-a9, .wp-block-kadence-advancedheading.kt-adv-heading_d15a97-a9[data-kb-block=\"kb-adv-heading_d15a97-a9\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_d15a97-a9 mark, .wp-block-kadence-advancedheading.kt-adv-heading_d15a97-a9[data-kb-block=\"kb-adv-heading_d15a97-a9\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_d15a97-a9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d15a97-a9\">2. <strong>7 b\u01b0\u1edbc gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Email marketing hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b32a4c-33, .wp-block-kadence-advancedheading.kt-adv-heading_b32a4c-33[data-kb-block=\"kb-adv-heading_b32a4c-33\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b32a4c-33 mark, .wp-block-kadence-advancedheading.kt-adv-heading_b32a4c-33[data-kb-block=\"kb-adv-heading_b32a4c-33\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_b32a4c-33 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_b32a4c-33\">\u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c email marketing hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t \ncho nh\u1eefng b\u01b0\u1edbc sau:<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2d15f7-e0, .wp-block-kadence-advancedheading.kt-adv-heading_2d15f7-e0[data-kb-block=\"kb-adv-heading_2d15f7-e0\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2d15f7-e0 mark, .wp-block-kadence-advancedheading.kt-adv-heading_2d15f7-e0[data-kb-block=\"kb-adv-heading_2d15f7-e0\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_2d15f7-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2d15f7-e0\"><strong>2.1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch Email Marketing&nbsp;<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_cd0bb6-66, .wp-block-kadence-advancedheading.kt-adv-heading_cd0bb6-66[data-kb-block=\"kb-adv-heading_cd0bb6-66\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_cd0bb6-66 mark, .wp-block-kadence-advancedheading.kt-adv-heading_cd0bb6-66[data-kb-block=\"kb-adv-heading_cd0bb6-66\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_cd0bb6-66 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_cd0bb6-66\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Marketing n\u00e0o l\u00e0 \u0111\u1eb7t ra m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng ti\u00eau ch\u00ed SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) cho m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. <\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_658dcb-4b, .wp-block-kadence-advancedheading.kt-adv-heading_658dcb-4b[data-kb-block=\"kb-adv-heading_658dcb-4b\"]{display:block;margin-top:24px;margin-bottom:10px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_658dcb-4b mark, .wp-block-kadence-advancedheading.kt-adv-heading_658dcb-4b[data-kb-block=\"kb-adv-heading_658dcb-4b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_658dcb-4b[data-kb-block=\"kb-adv-heading_658dcb-4b\"] a, .kt-adv-heading-link_658dcb-4b, .kt-adv-heading-link_658dcb-4b .kt-adv-heading_658dcb-4b[data-kb-block=\"kb-adv-heading_658dcb-4b\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_658dcb-4b[data-kb-block=\"kb-adv-heading_658dcb-4b\"] a:hover, .kt-adv-heading-link_658dcb-4b:hover, .kt-adv-heading-link_658dcb-4b:hover .kt-adv-heading_658dcb-4b[data-kb-block=\"kb-adv-heading_658dcb-4b\"]{color:#25cbd6;}<\/style>\n<span class=\"kt-adv-heading_658dcb-4b justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_658dcb-4b\">V\u00ed d\u1ee5: M\u1ee5c ti\u00eau cho chi\u1ebfn d\u1ecbch Email Marketing s\u1eafp t\u1edbi c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 t\u0103ng doanh s\u1ed1 15% trong 3 th\u00e1ng.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_8d1d23-fe, .wp-block-kadence-advancedheading.kt-adv-heading_8d1d23-fe[data-kb-block=\"kb-adv-heading_8d1d23-fe\"]{display:block;margin-bottom:10px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8d1d23-fe mark, .wp-block-kadence-advancedheading.kt-adv-heading_8d1d23-fe[data-kb-block=\"kb-adv-heading_8d1d23-fe\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading_8d1d23-fe[data-kb-block=\"kb-adv-heading_8d1d23-fe\"] a, .kt-adv-heading-link_8d1d23-fe, .kt-adv-heading-link_8d1d23-fe .kt-adv-heading_8d1d23-fe[data-kb-block=\"kb-adv-heading_8d1d23-fe\"]{color:#025da5;}.wp-block-kadence-advancedheading.kt-adv-heading_8d1d23-fe[data-kb-block=\"kb-adv-heading_8d1d23-fe\"] a:hover, .kt-adv-heading-link_8d1d23-fe:hover, .kt-adv-heading-link_8d1d23-fe:hover .kt-adv-heading_8d1d23-fe[data-kb-block=\"kb-adv-heading_8d1d23-fe\"]{color:#25cbd6;}<\/style>\n<span class=\"kt-adv-heading_8d1d23-fe justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_8d1d23-fe\">Vi\u1ec7c \u0111\u1eb7t ra m\u1ee5c ti\u00eau n\u00e0y s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_eb54b7-f5, .wp-block-kadence-advancedheading.kt-adv-heading_eb54b7-f5[data-kb-block=\"kb-adv-heading_eb54b7-f5\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_eb54b7-f5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_eb54b7-f5[data-kb-block=\"kb-adv-heading_eb54b7-f5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_eb54b7-f5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_eb54b7-f5\"><strong>2.2. X\u00e1c \u0111\u1ecbnh t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_d74f13-72, .wp-block-kadence-advancedheading.kt-adv-heading_d74f13-72[data-kb-block=\"kb-adv-heading_d74f13-72\"]{display:block;margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_d74f13-72 mark, .wp-block-kadence-advancedheading.kt-adv-heading_d74f13-72[data-kb-block=\"kb-adv-heading_d74f13-72\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_d74f13-72 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d74f13-72\">\u0110\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng qua email marketing, \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n bi\u1ebft h\u1ecd l\u00e0 ai \u0111\u1ec3 t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u1ee5 th\u1ec3, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi cho m\u00ecnh nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0: nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? Tu\u1ed5i t\u00e1c, \u0111\u1ecba \u0111i\u1ec3m, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p v\u00e0 s\u1edf th\u00edch nh\u01b0 th\u1ebf n\u00e0o?<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c83541-af, .wp-block-kadence-advancedheading.kt-adv-heading_c83541-af[data-kb-block=\"kb-adv-heading_c83541-af\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c83541-af mark, .wp-block-kadence-advancedheading.kt-adv-heading_c83541-af[data-kb-block=\"kb-adv-heading_c83541-af\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_c83541-af justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_c83541-af\">B\u1ea1n c\u00e0ng hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00ec chi\u1ebfn d\u1ecbch email c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng th\u00e0nh c\u00f4ng. Vi\u1ec7c thu h\u1eb9p m\u1ee5c ti\u00eau n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn \u0111\u00fang m\u1ee5c ti\u00eau v\u00e0 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng t\u1ec7p data kh\u00f4ng ph\u00f9 h\u1ee3p.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2e5569-d3, .wp-block-kadence-advancedheading.kt-adv-heading_2e5569-d3[data-kb-block=\"kb-adv-heading_2e5569-d3\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2e5569-d3 mark, .wp-block-kadence-advancedheading.kt-adv-heading_2e5569-d3[data-kb-block=\"kb-adv-heading_2e5569-d3\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_2e5569-d3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2e5569-d3\"><strong>2.3. X\u00e2y d\u1ef1ng t\u1ec7p data kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng&nbsp;<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_44cd50-ad, .wp-block-kadence-advancedheading.kt-adv-heading_44cd50-ad[data-kb-block=\"kb-adv-heading_44cd50-ad\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_44cd50-ad mark, .wp-block-kadence-advancedheading.kt-adv-heading_44cd50-ad[data-kb-block=\"kb-adv-heading_44cd50-ad\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_44cd50-ad justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_44cd50-ad\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c email marketing, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t data kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 \u0111i\u1ec1u m\u00e0 doanh kh\u00f4ng th\u1ec3 b\u1ecf qua. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch email marketing c\u1ee7a b\u1ea1n l\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean qua nh\u1eefng c\u00e1ch sau:<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">Danh s\u00e1ch email hi\u1ec7n c\u00f3 t\u1eeb c\u00f4ng ty c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li style=\"font-size:1rem\">Danh s\u00e1ch t\u1eeb ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li style=\"font-size:1rem\">Email t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ho\u1eb7c trang web c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9734f7-4b, .wp-block-kadence-advancedheading.kt-adv-heading_9734f7-4b[data-kb-block=\"kb-adv-heading_9734f7-4b\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9734f7-4b mark, .wp-block-kadence-advancedheading.kt-adv-heading_9734f7-4b[data-kb-block=\"kb-adv-heading_9734f7-4b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_9734f7-4b justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9734f7-4b\">Danh s\u00e1ch c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p c\u1ee7a d\u1eef li\u1ec7u.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_6ee087-c0, .wp-block-kadence-advancedheading.kt-adv-heading_6ee087-c0[data-kb-block=\"kb-adv-heading_6ee087-c0\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_6ee087-c0 mark, .wp-block-kadence-advancedheading.kt-adv-heading_6ee087-c0[data-kb-block=\"kb-adv-heading_6ee087-c0\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_6ee087-c0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_6ee087-c0\"><strong>2.4. Ph\u00e2n lo\u1ea1i danh s\u00e1ch th\u00e0nh nh\u1eefng nh\u00f3m kh\u00e1c nhau<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_796cd8-3d, .wp-block-kadence-advancedheading.kt-adv-heading_796cd8-3d[data-kb-block=\"kb-adv-heading_796cd8-3d\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_796cd8-3d mark, .wp-block-kadence-advancedheading.kt-adv-heading_796cd8-3d[data-kb-block=\"kb-adv-heading_796cd8-3d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_796cd8-3d justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_796cd8-3d\">Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 nhu c\u1ea7u gi\u1ed1ng nhau n\u00ean vi\u1ec7c ph\u00e2n lo\u1ea1i danh s\u00e1ch kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng nh\u00f3m kh\u00e1c nhau l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c email marketing th\u00e0nh c\u00f4ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n h\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng kh\u00e1c bi\u1ec7t ti\u1ec1m n\u0103ng gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c ph\u00e2n \u0111o\u1ea1n email ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">\u0110\u1ecba l\u00fd: N\u1ebfu b\u1ea1n \u0111ang t\u1ea1o m\u1ed9t b\u1ea3n tin email mu\u1ed1n ph\u00e2n ph\u1ed1i t\u00f9y thu\u1ed9c v\u00e0o ng\u00f4n ng\u1eef th\u00ec b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1ch th\u1ee9c n\u00e0y \u0111\u1ec3 ph\u00e2n lo\u1ea1i n\u1ed9i dung ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li style=\"font-size:1rem\">Nh\u00e2n kh\u1ea9u h\u1ecdc: B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh n\u1ed9i dung v\u00e0 ti\u00eau \u0111\u1ec1 email ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat c\u00e1c nh\u00f3m tu\u1ed5i kh\u00e1c nhau.<\/li>\n\n\n\n<li style=\"font-size:1rem\">L\u1ecbch s\u1eed mua h\u00e0ng: N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u00e3 mua m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh tr\u00ean trang web c\u1ee7a m\u00ecnh th\u00ec b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i d\u00e0nh ri\u00eang cho c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/li>\n\n\n\n<li style=\"font-size:1rem\">H\u00e0nh vi mua h\u00e0ng: D\u1ef1a v\u00e0o nh\u1eefng ph\u1ea3n h\u1ed3i t\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi th\u00eam khuy\u1ebfn m\u00e3i cho h\u1ecd.<\/li>\n\n\n\n<li style=\"font-size:1rem\">S\u1edf th\u00edch: D\u1ef1a v\u00e0o c\u00e1c s\u1edf th\u00edch c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m t\u00f9y ch\u1ec9nh.<\/li>\n\n\n\n<li style=\"font-size:1rem\">T\u01b0\u01a1ng t\u00e1c v\u1edbi email: N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c r\u1ea5t th\u01b0\u1eddng xuy\u00ean v\u1edbi email, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho h\u1ecd nh\u1eefng email th\u01b0\u1eddng xuy\u00ean h\u01a1n m\u00e0 kh\u00f4ng s\u1ee3 vi\u1ec7c h\u1ee7y \u0111\u0103ng k\u00fd.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0ffa1f-91, .wp-block-kadence-advancedheading.kt-adv-heading_0ffa1f-91[data-kb-block=\"kb-adv-heading_0ffa1f-91\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0ffa1f-91 mark, .wp-block-kadence-advancedheading.kt-adv-heading_0ffa1f-91[data-kb-block=\"kb-adv-heading_0ffa1f-91\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_0ffa1f-91 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0ffa1f-91\"><strong>2.5. T\u1ea1o email c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_481522-db, .wp-block-kadence-advancedheading.kt-adv-heading_481522-db[data-kb-block=\"kb-adv-heading_481522-db\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_481522-db mark, .wp-block-kadence-advancedheading.kt-adv-heading_481522-db[data-kb-block=\"kb-adv-heading_481522-db\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_481522-db justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_481522-db\">\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c email gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh b\u1ea1n c\u1ea7n t\u00f9y ch\u1ec9nh n\u1ed9i dung \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3, \u0111\u1eb7c bi\u1ec7t n\u00f3 s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n n\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng n\u1ed9i dung sao cho ph\u00f9 h\u1ee3p v\u1edbi danh s\u00e1ch kh\u00e1ch h\u00e0ng. Cu\u1ed1i c\u00f9ng l\u00e0 CTA \u0111\u1ec3 nh\u1eafc ng\u01b0\u1eddi \u0111\u1ecdc th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. \u0110\u1ec3 ng\u01b0\u1eddi nh\u1eadn ch\u00fa \u00fd v\u00e0 nh\u1ea5p v\u00e0o email c\u1ee7a b\u1ea1n th\u00ec ti\u00eau \u0111\u1ec1 c\u0169ng ph\u1ea3i th\u1eadt h\u1ea5p d\u1eabn.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_bd1928-67, .wp-block-kadence-advancedheading.kt-adv-heading_bd1928-67[data-kb-block=\"kb-adv-heading_bd1928-67\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_bd1928-67 mark, .wp-block-kadence-advancedheading.kt-adv-heading_bd1928-67[data-kb-block=\"kb-adv-heading_bd1928-67\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_bd1928-67 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bd1928-67\">Hi\u1ec7n nay c\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng cung c\u1ea5p c\u00e1c m\u1eabu email c\u00f3 s\u1eb5n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o s\u1eed d\u1ee5ng. \u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf cho m\u00ecnh b\u1ed9 nh\u1eadn di\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b61762-e5, .wp-block-kadence-advancedheading.kt-adv-heading_b61762-e5[data-kb-block=\"kb-adv-heading_b61762-e5\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b61762-e5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_b61762-e5[data-kb-block=\"kb-adv-heading_b61762-e5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_b61762-e5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_b61762-e5\"><strong>2.6. Test email<\/strong> <\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_8348b7-3e, .wp-block-kadence-advancedheading.kt-adv-heading_8348b7-3e[data-kb-block=\"kb-adv-heading_8348b7-3e\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8348b7-3e mark, .wp-block-kadence-advancedheading.kt-adv-heading_8348b7-3e[data-kb-block=\"kb-adv-heading_8348b7-3e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_8348b7-3e justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_8348b7-3e\">C\u00e1c chi\u1ebfn d\u1ecbch email t\u01b0\u01a1ng \u0111\u1ed1i r\u1ebb n\u00ean b\u1ea1n n\u00ean th\u1eed nghi\u1ec7m c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a email \u0111\u1ec3 xem phi\u00ean b\u1ea3n n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Khi ki\u1ec3m tra, b\u1ea1n s\u1ebd xem x\u00e9t c\u00e1c n\u1ed9i dung, d\u00f2ng ch\u1ee7 \u0111\u1ec1, CTA n\u00e0o, v.v. gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.Vi\u1ec7c th\u1eed nghi\u1ec7m n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n c\u1ea3i thi\u1ec7n chi\u1ebfn d\u1ecbch email v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_47108e-d6, .wp-block-kadence-advancedheading.kt-adv-heading_47108e-d6[data-kb-block=\"kb-adv-heading_47108e-d6\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_47108e-d6 mark, .wp-block-kadence-advancedheading.kt-adv-heading_47108e-d6[data-kb-block=\"kb-adv-heading_47108e-d6\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_47108e-d6 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_47108e-d6\">M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 ki\u1ec3m tra th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb qua email l\u00e0 th\u1eed nghi\u1ec7m A\/B. Trong th\u1eed nghi\u1ec7m A\/B, b\u1ea1n s\u1ebd t\u1ea1o c\u00e1c phi\u00ean b\u1ea3n email kh\u00e1c nhau trong \u0111\u00f3 thay \u0111\u1ed5i c\u00e1c y\u1ebfu t\u1ed1 nh\u1ea5t \u0111\u1ecbnh. Sau \u0111\u00f3, b\u1ea1n s\u1ebd so s\u00e1nh k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau \u0111\u1ec3 xem nh\u1eefng thay \u0111\u1ed5i n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra d\u00f2ng ch\u1ee7 \u0111\u1ec1 n\u00e0o d\u1eabn \u0111\u1ebfn nhi\u1ec1u email \u0111\u01b0\u1ee3c m\u1edf h\u01a1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u00f3 c\u00e1c li\u00ean k\u1ebft kh\u00e1c nhau trong c\u00e1c t\u1eadp h\u1ee3p con kh\u00e1c nhau \u0111\u1ec3 xem li\u00ean k\u1ebft n\u00e0o c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n h\u01a1n.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_76c70f-39, .wp-block-kadence-advancedheading.kt-adv-heading_76c70f-39[data-kb-block=\"kb-adv-heading_76c70f-39\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_76c70f-39 mark, .wp-block-kadence-advancedheading.kt-adv-heading_76c70f-39[data-kb-block=\"kb-adv-heading_76c70f-39\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_76c70f-39 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_76c70f-39\"><strong>2.7. Theo d\u00f5i, b\u00e1o c\u00e1o v\u00e0 \u0111\u00e1nh gi\u00e1<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_770c21-71, .wp-block-kadence-advancedheading.kt-adv-heading_770c21-71[data-kb-block=\"kb-adv-heading_770c21-71\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_770c21-71 mark, .wp-block-kadence-advancedheading.kt-adv-heading_770c21-71[data-kb-block=\"kb-adv-heading_770c21-71\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_770c21-71 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_770c21-71\">\u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u00fang. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 \u0111ang di\u1ec5n ra \u0111\u00fang ti\u1ebfn \u0111\u1ed9 kh\u00f4ng, c\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 kh\u00f4ng, c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c kh\u00f4ng v\u00e0 cu\u1ed1i c\u00f9ng xem x\u00e9t c\u00f3 n\u00ean thay \u0111\u1ed5i hay ph\u00e1t tri\u1ec3n th\u00eam n\u1ed9i dung kh\u00f4ng. C\u00e1c ch\u1ec9 s\u1ed1 m\u00e0 doanh nghi\u1ec7p n\u00ean l\u01b0u \u00fd \u0111\u00f3 l\u00e0:<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">Unique open rate (T\u1ef7 l\u1ec7 m\u1edf email): Vi\u1ec7c theo d\u00f5i c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng kh\u00e1c nhau \u0111ang m\u1edf email c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh d\u00f2ng ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn hay kh\u00f4ng.<\/li>\n\n\n\n<li style=\"font-size:1rem\">Click-through rate (t\u1ef7 l\u1ec7 click v\u00e0o li\u00ean k\u1ebft): Vi\u1ec7c theo d\u00f5i c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111ang nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email c\u1ee7a b\u1ea1n s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li style=\"font-size:1rem\">Bounce rate (T\u1ef7 l\u1ec7 b\u1ecf trang): Ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tho\u00e1t trang. N\u1ebfu b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t danh s\u00e1ch email kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li style=\"font-size:1rem\">Unsubscribe rate (t\u1ef7 l\u1ec7 d\u1eebng \u0111\u0103ng k\u00fd): Ch\u1ec9 s\u1ed1 theo d\u00f5i c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn email c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3 cho bi\u1ebft email c\u1ee7a b\u1ea1n l\u00e0 th\u01b0 r\u00e1c ho\u1eb7c kh\u00f4ng li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi nh\u1eadn.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_99886c-16, .wp-block-kadence-advancedheading.kt-adv-heading_99886c-16[data-kb-block=\"kb-adv-heading_99886c-16\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_99886c-16 mark, .wp-block-kadence-advancedheading.kt-adv-heading_99886c-16[data-kb-block=\"kb-adv-heading_99886c-16\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_99886c-16 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_99886c-16\">M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 ki\u1ec3m tra th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb qua email l\u00e0 th\u1eed nghi\u1ec7m A\/B. Trong th\u1eed nghi\u1ec7m A\/B, b\u1ea1n s\u1ebd t\u1ea1o c\u00e1c phi\u00ean b\u1ea3n email kh\u00e1c nhau trong \u0111\u00f3 thay \u0111\u1ed5i c\u00e1c y\u1ebfu t\u1ed1 nh\u1ea5t \u0111\u1ecbnh. Sau \u0111\u00f3, b\u1ea1n s\u1ebd so s\u00e1nh k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c phi\u00ean b\u1ea3n kh\u00e1c nhau \u0111\u1ec3 xem nh\u1eefng thay \u0111\u1ed5i n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra d\u00f2ng ch\u1ee7 \u0111\u1ec1 n\u00e0o d\u1eabn \u0111\u1ebfn nhi\u1ec1u email \u0111\u01b0\u1ee3c m\u1edf h\u01a1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u00f3 c\u00e1c li\u00ean k\u1ebft kh\u00e1c nhau trong c\u00e1c t\u1eadp h\u1ee3p con kh\u00e1c nhau \u0111\u1ec3 xem li\u00ean k\u1ebft n\u00e0o c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n h\u01a1n.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c962fc-cd, .wp-block-kadence-advancedheading.kt-adv-heading_c962fc-cd[data-kb-block=\"kb-adv-heading_c962fc-cd\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c962fc-cd mark, .wp-block-kadence-advancedheading.kt-adv-heading_c962fc-cd[data-kb-block=\"kb-adv-heading_c962fc-cd\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_c962fc-cd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_c962fc-cd\"><strong><strong>3. 5 Chi\u1ebfn l\u01b0\u1ee3c Email Marketing gi\u00fap t\u1ea1o ra doanh s\u1ed1<\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_d39120-0c, .wp-block-kadence-advancedheading.kt-adv-heading_d39120-0c[data-kb-block=\"kb-adv-heading_d39120-0c\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_d39120-0c mark, .wp-block-kadence-advancedheading.kt-adv-heading_d39120-0c[data-kb-block=\"kb-adv-heading_d39120-0c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_d39120-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d39120-0c\"><strong>3.1. Chi\u1ebfn l\u01b0\u1ee3c Email c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_0667db-2a, .wp-block-kadence-advancedheading.kt-adv-heading_0667db-2a[data-kb-block=\"kb-adv-heading_0667db-2a\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_0667db-2a mark, .wp-block-kadence-advancedheading.kt-adv-heading_0667db-2a[data-kb-block=\"kb-adv-heading_0667db-2a\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_0667db-2a justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_0667db-2a\">Chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a email mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c. Theo&nbsp;<a href=\"https:\/\/www.invespcro.com\/blog\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Invesp<\/a>, so v\u1edbi th\u01b0 qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a th\u00ec th\u01b0 qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 t\u1ef7 l\u1ec7 Unique open rate cao h\u01a1n 29% v\u00e0 Click-through rate cao h\u01a1n 41%. Ngo\u00e0i ra, theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a <a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Epson<\/a> , 80% kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd mua h\u00e0ng khi \u0111\u01b0\u1ee3c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1b0a62-ab, .wp-block-kadence-advancedheading.kt-adv-heading_1b0a62-ab[data-kb-block=\"kb-adv-heading_1b0a62-ab\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1b0a62-ab mark, .wp-block-kadence-advancedheading.kt-adv-heading_1b0a62-ab[data-kb-block=\"kb-adv-heading_1b0a62-ab\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_1b0a62-ab justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1b0a62-ab\">\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y th\u00ec x\u00e2y d\u1ef1ng d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p l\u00e0 h\u1ebft s\u1ee9c quan tr\u1ecdng. Tuy nhi\u00ean, \u0111\u1eebng qu\u00ean r\u1eb1ng vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eafc \u0111\u1ebfn t\u00ean t\u1eebng kh\u00e1ch h\u00e0ng trong email. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch l\u00e0m kh\u00e1c nhau v\u00e0 t\u00f9y thu\u1ed9c v\u00e0o b\u1ea1n ki\u1ec3m tra xem c\u00e1ch n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho danh s\u00e1ch th\u01b0 c\u1ee7a b\u1ea1n.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f06da2-0b, .wp-block-kadence-advancedheading.kt-adv-heading_f06da2-0b[data-kb-block=\"kb-adv-heading_f06da2-0b\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f06da2-0b mark, .wp-block-kadence-advancedheading.kt-adv-heading_f06da2-0b[data-kb-block=\"kb-adv-heading_f06da2-0b\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_f06da2-0b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f06da2-0b\"><strong>3.2. Ch\u1ecdn th\u1eddi gian ph\u00f9 h\u1ee3p \u0111\u1ec3 g\u1eedi th\u01b0<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ee59e4-a4, .wp-block-kadence-advancedheading.kt-adv-heading_ee59e4-a4[data-kb-block=\"kb-adv-heading_ee59e4-a4\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ee59e4-a4 mark, .wp-block-kadence-advancedheading.kt-adv-heading_ee59e4-a4[data-kb-block=\"kb-adv-heading_ee59e4-a4\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_ee59e4-a4 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ee59e4-a4\">Th\u1eddi gian l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng khi n\u00f3i \u0111\u1ebfn t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch email marketing. B\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 m\u1edf v\u00e0 nh\u1ea5p chu\u1ed9t, b\u1ea1n c\u1ea7n ch\u1ecdn th\u1eddi \u0111i\u1ec3m m\u1ed9t c\u00e1ch kh\u00f4n ngoan, ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Kh\u00f4ng c\u00f3 m\u1ed9t khung th\u1eddi gian c\u1ee5 th\u1ec3 \u0111\u1ec3 g\u1eedi m\u00e0 s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh b\u1ea1n \u0111ang kinh doanh. C\u00e1c khung th\u1eddi gian ph\u00f9 h\u1ee3p theo nghi\u00ean c\u1ee9u c\u1ee7a <a href=\"https:\/\/www.sendinblue.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sendinblue<\/a> nh\u01b0 sau:<\/span>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing.jpg\" alt=\"\" class=\"wp-image-27186 lazyload\" data-srcset=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing.jpg 1024w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing-300x225.jpg 300w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing-768x576.jpg 768w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing-16x12.jpg 16w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing-540x405.jpg 540w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing.jpg\" alt=\"\" class=\"wp-image-27186\" srcset=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing.jpg 1024w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing-300x225.jpg 300w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing-768x576.jpg 768w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing-16x12.jpg 16w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/ke-hoac-email-marketing-540x405.jpg 540w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c3c791-77, .wp-block-kadence-advancedheading.kt-adv-heading_c3c791-77[data-kb-block=\"kb-adv-heading_c3c791-77\"]{display:block;margin-bottom:24px;text-align:right;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c3c791-77 mark, .wp-block-kadence-advancedheading.kt-adv-heading_c3c791-77[data-kb-block=\"kb-adv-heading_c3c791-77\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_c3c791-77 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_c3c791-77\"><em><strong>Ngu\u1ed3n: Sendinblue<\/strong><\/em><\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_1da670-cf, .wp-block-kadence-advancedheading.kt-adv-heading_1da670-cf[data-kb-block=\"kb-adv-heading_1da670-cf\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_1da670-cf mark, .wp-block-kadence-advancedheading.kt-adv-heading_1da670-cf[data-kb-block=\"kb-adv-heading_1da670-cf\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_1da670-cf wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_1da670-cf\"><strong>3.3. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng qu\u00e0 mi\u1ec5n ph\u00ed<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_9f3f1e-09, .wp-block-kadence-advancedheading.kt-adv-heading_9f3f1e-09[data-kb-block=\"kb-adv-heading_9f3f1e-09\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_9f3f1e-09 mark, .wp-block-kadence-advancedheading.kt-adv-heading_9f3f1e-09[data-kb-block=\"kb-adv-heading_9f3f1e-09\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_9f3f1e-09 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_9f3f1e-09\">Qu\u00e0 t\u1eb7ng khuy\u1ebfn m\u00e3i s\u1ebd kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u0103ng thu nh\u1eadp c\u1ee7a b\u1ea1n. Lo\u1ea1i n\u1ed9i dung qu\u1ea3ng c\u00e1o n\u00e0y ph\u1ea3i l\u00e0 th\u1ee9 m\u00e0 nhi\u1ec1u th\u00edch v\u00e0 s\u1eb5n s\u00e0ng cung c\u1ea5p cho b\u1ea1n \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y. C\u00e1c ti\u1ec7n \u00edch mi\u1ec5n ph\u00ed nh\u01b0 template v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1edbi t\u1ef7 l\u1ec7 nh\u1ea5p t\u1eeb 26% \u0111\u1ebfn 66%.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_bc953b-79, .wp-block-kadence-advancedheading.kt-adv-heading_bc953b-79[data-kb-block=\"kb-adv-heading_bc953b-79\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_bc953b-79 mark, .wp-block-kadence-advancedheading.kt-adv-heading_bc953b-79[data-kb-block=\"kb-adv-heading_bc953b-79\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_bc953b-79 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bc953b-79\">Tuy nhi\u00ean, n\u1ebfu b\u1ea1n mu\u1ed1n danh s\u00e1ch email c\u1ee7a m\u00ecnh ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh, th\u00ec b\u1ea1n v\u1eabn ph\u1ea3i tu\u00e2n theo \u0110\u1ea1o lu\u1eadt CAN-SPAM (\u0110\u1ea1o lu\u1eadt ki\u1ec3m so\u00e1t h\u00e0nh vi ti\u1ebfp th\u1ecb v\u00e0 n\u1ed9i dung khi\u00eau d\u00e2m kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u). Theo \u0110\u1ea1o lu\u1eadt CAN-SPAM, khi g\u1eedi email, email \u0111\u00f3 ph\u1ea3i c\u00f3 d\u00f2ng ch\u1ee7 \u0111\u1ec1 li\u00ean quan, \u0111\u1ecba ch\u1ec9 email th\u01b0\u01a1ng m\u1ea1i c\u1ee7a b\u1ea1n \u1edf cu\u1ed1i v\u00e0 ph\u1ea3i c\u00f3 t\u00f9y ch\u1ecdn h\u1ee7y \u0111\u0103ng k\u00fd th\u01b0.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_8b3f0e-2d, .wp-block-kadence-advancedheading.kt-adv-heading_8b3f0e-2d[data-kb-block=\"kb-adv-heading_8b3f0e-2d\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_8b3f0e-2d mark, .wp-block-kadence-advancedheading.kt-adv-heading_8b3f0e-2d[data-kb-block=\"kb-adv-heading_8b3f0e-2d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_8b3f0e-2d justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_8b3f0e-2d\">Do \u0111\u00f3, m\u1eb7c d\u00f9 nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a b\u1ea1n \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n email c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y m\u00f3n qu\u00e0 mi\u1ec5n ph\u00ed, b\u1ea1n v\u1eabn ph\u1ea3i tu\u00e2n theo lu\u1eadt quy \u0111\u1ecbnh v\u00ec n\u00f3 kh\u00f4ng ch\u1ec9 mang l\u1ea1i c\u00e1c h\u1eadu qu\u1ea3 ph\u00e1p l\u00fd, m\u00e0 quan tr\u1ecdng h\u01a1n l\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_11a280-3d, .wp-block-kadence-advancedheading.kt-adv-heading_11a280-3d[data-kb-block=\"kb-adv-heading_11a280-3d\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_11a280-3d mark, .wp-block-kadence-advancedheading.kt-adv-heading_11a280-3d[data-kb-block=\"kb-adv-heading_11a280-3d\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_11a280-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_11a280-3d\"><strong>3.4. G\u1eedi Email th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_3ac1db-3c, .wp-block-kadence-advancedheading.kt-adv-heading_3ac1db-3c[data-kb-block=\"kb-adv-heading_3ac1db-3c\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_3ac1db-3c mark, .wp-block-kadence-advancedheading.kt-adv-heading_3ac1db-3c[data-kb-block=\"kb-adv-heading_3ac1db-3c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_3ac1db-3c justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_3ac1db-3c\">K\u1ec3 c\u1ea3 email c\u1ee7a b\u1ea1n c\u00f3 hay \u0111\u1ebfn \u0111\u00e2u nh\u01b0ng kh\u00f4ng th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 d\u1eabn \u0111\u1ebfn chi\u1ebfn d\u1ecbch Email marketing kh\u00f4ng mang cho b\u1ea1n th\u00e0nh c\u00f4ng mong mu\u1ed1n. Hi\u1ec7n nay, 80% ng\u01b0\u1eddi d\u00f9ng Internet \u0111\u1ec1u s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng n\u00ean b\u1ea1n c\u1ea7n ch\u00fa \u00fd thi\u1ebft k\u1ebf email th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng. B\u1ea5t k\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc ki\u1ec3m tra email c\u1ee7a h\u1ecd \u1edf \u0111\u00e2u, h\u00e3y \u0111\u1ea3m b\u1ea3o h\u1ecd lu\u00f4n \u0111\u1ecdc \u0111\u01b0\u1ee3c email c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_5c3cba-17, .wp-block-kadence-advancedheading.kt-adv-heading_5c3cba-17[data-kb-block=\"kb-adv-heading_5c3cba-17\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_5c3cba-17 mark, .wp-block-kadence-advancedheading.kt-adv-heading_5c3cba-17[data-kb-block=\"kb-adv-heading_5c3cba-17\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_5c3cba-17 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_5c3cba-17\">Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span>\n\n\n\n<div class=\"wp-block-group justify\" style=\"font-size:16px\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li style=\"font-size:1rem\">T\u1ea1o th\u01b0 m\u1ed9t c\u1ed9t<\/li>\n\n\n\n<li style=\"font-size:1rem\">\u0110\u1eb7t v\u0103n b\u1ea3n quan tr\u1ecdng l\u00e0m trung t\u00e2m<\/li>\n\n\n\n<li style=\"font-size:1rem\">C\u00f3 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/li>\n\n\n\n<li style=\"font-size:1rem\">S\u1eed d\u1ee5ng c\u1ee1 ch\u1eef l\u1edbn h\u01a1n<\/li>\n\n\n\n<li style=\"font-size:1rem\">Hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh nh\u1ecf<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f7d6f0-0e, .wp-block-kadence-advancedheading.kt-adv-heading_f7d6f0-0e[data-kb-block=\"kb-adv-heading_f7d6f0-0e\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f7d6f0-0e mark, .wp-block-kadence-advancedheading.kt-adv-heading_f7d6f0-0e[data-kb-block=\"kb-adv-heading_f7d6f0-0e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_f7d6f0-0e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f7d6f0-0e\"><strong>3.5. X\u00e2y d\u1ef1ng Email c\u00f3 kh\u1ea3 n\u0103ng g\u1eedi t\u1ed1t (Email Deliverability)<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_fa9b7c-85, .wp-block-kadence-advancedheading.kt-adv-heading_fa9b7c-85[data-kb-block=\"kb-adv-heading_fa9b7c-85\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fa9b7c-85 mark, .wp-block-kadence-advancedheading.kt-adv-heading_fa9b7c-85[data-kb-block=\"kb-adv-heading_fa9b7c-85\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_fa9b7c-85 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_fa9b7c-85\">Chi\u1ebfn d\u1ecbch Email Marketing c\u1ee7a b\u1ea1n c\u00f3 hay \u0111\u1ebfn \u0111\u00e2u nh\u01b0ng n\u1ebfu kh\u00f4ng v\u00e0o \u0111\u01b0\u1ee3c h\u1ed9p th\u01b0 \u0111\u1ebfn th\u00ec c\u0169ng s\u1ebd kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3. N\u1ebfu th\u01b0 c\u1ee7a b\u1ea1n v\u00e0o m\u1ee5c th\u01b0 r\u00e1c, spam th\u00ec ng\u01b0\u1eddi nh\u1eadn c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd kh\u00f4ng th\u1ea5y v\u00e0 m\u1edf ra \u0111\u1ecdc.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b729cc-77, .wp-block-kadence-advancedheading.kt-adv-heading_b729cc-77[data-kb-block=\"kb-adv-heading_b729cc-77\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b729cc-77 mark, .wp-block-kadence-advancedheading.kt-adv-heading_b729cc-77[data-kb-block=\"kb-adv-heading_b729cc-77\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_b729cc-77 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_b729cc-77\">\u0110\u1ec3 t\u1ed1i \u01b0u vi\u1ec7c n\u00e0y \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u00e3 g\u1eedi \u0111i \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng danh s\u00e1ch kh\u00e1ch h\u00e0ng. Ti\u1ebfp theo l\u00e0 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m email uy t\u00edn v\u00e0 t\u1ed1i \u01b0u email \u0111\u1ec3 kh\u00f4ng vi ph\u1ea1m c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ec3 d\u00ednh v\u00e0o m\u1ee5c spam. Ngo\u00e0i ra, l\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 g\u1eedi email c\u0169ng t\u1ed1i \u0111a h\u00f3a m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cho email c\u1ee7a b\u1ea1n.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_fd538e-80, .wp-block-kadence-advancedheading.kt-adv-heading_fd538e-80[data-kb-block=\"kb-adv-heading_fd538e-80\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_fd538e-80 mark, .wp-block-kadence-advancedheading.kt-adv-heading_fd538e-80[data-kb-block=\"kb-adv-heading_fd538e-80\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_fd538e-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_fd538e-80\"><strong>4. Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Email Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_653a6b-65, .wp-block-kadence-advancedheading.kt-adv-heading_653a6b-65[data-kb-block=\"kb-adv-heading_653a6b-65\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_653a6b-65 mark, .wp-block-kadence-advancedheading.kt-adv-heading_653a6b-65[data-kb-block=\"kb-adv-heading_653a6b-65\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_653a6b-65 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_653a6b-65\">T\u00ednh \u0111\u1ebfn nay \u0111\u00e3 c\u00f3 h\u01a1n 3,8 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng email tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, vi\u1ec7c s\u1eed d\u1ee5ng email s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, email marketing c\u00f2n gi\u00fap doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a Email marketing:<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_db1e61-25, .wp-block-kadence-advancedheading.kt-adv-heading_db1e61-25[data-kb-block=\"kb-adv-heading_db1e61-25\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_db1e61-25 mark, .wp-block-kadence-advancedheading.kt-adv-heading_db1e61-25[data-kb-block=\"kb-adv-heading_db1e61-25\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_db1e61-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_db1e61-25\"><strong>4.1. Ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 th\u1eddi gian<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_7a6033-10, .wp-block-kadence-advancedheading.kt-adv-heading_7a6033-10[data-kb-block=\"kb-adv-heading_7a6033-10\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_7a6033-10 mark, .wp-block-kadence-advancedheading.kt-adv-heading_7a6033-10[data-kb-block=\"kb-adv-heading_7a6033-10\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_7a6033-10 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_7a6033-10\">C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng chi ph\u00ed d\u00e0nh cho Email Marketing th\u1ea5p h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi nh\u1eefng h\u00ecnh th\u1ee9c hay c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00e1c. Do doanh nghi\u1ec7p s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i chi th\u00eam nh\u1eefng kho\u1ea3n li\u00ean quan \u0111\u1ebfn in \u1ea5n hay truy\u1ec1n th\u00f4ng qu\u00e1 nhi\u1ec1u.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c18edf-9c, .wp-block-kadence-advancedheading.kt-adv-heading_c18edf-9c[data-kb-block=\"kb-adv-heading_c18edf-9c\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c18edf-9c mark, .wp-block-kadence-advancedheading.kt-adv-heading_c18edf-9c[data-kb-block=\"kb-adv-heading_c18edf-9c\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_c18edf-9c justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_c18edf-9c\">Ngo\u00e0i ra, Email Marketing s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian trong vi\u1ec7c t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng. Do data c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ecdc qua ph\u1ec5u th\u00f4ng qua phi\u1ebfu \u0111i\u1ec1n t\u1ea1i trang web c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ecb n\u00e0o.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_52a328-1e, .wp-block-kadence-advancedheading.kt-adv-heading_52a328-1e[data-kb-block=\"kb-adv-heading_52a328-1e\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_52a328-1e mark, .wp-block-kadence-advancedheading.kt-adv-heading_52a328-1e[data-kb-block=\"kb-adv-heading_52a328-1e\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_52a328-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_52a328-1e\"><strong>4.2. Nh\u1eafm \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng&nbsp;<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_393090-30, .wp-block-kadence-advancedheading.kt-adv-heading_393090-30[data-kb-block=\"kb-adv-heading_393090-30\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_393090-30 mark, .wp-block-kadence-advancedheading.kt-adv-heading_393090-30[data-kb-block=\"kb-adv-heading_393090-30\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_393090-30 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_393090-30\">Data kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb chi\u1ebfn l\u01b0\u1ee3c Email marketing th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng l\u1ef1a ch\u1ecdn nh\u1eadn th\u00f4ng b\u00e1o qua email t\u1eeb ph\u00eda doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_54788e-dd, .wp-block-kadence-advancedheading.kt-adv-heading_54788e-dd[data-kb-block=\"kb-adv-heading_54788e-dd\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_54788e-dd mark, .wp-block-kadence-advancedheading.kt-adv-heading_54788e-dd[data-kb-block=\"kb-adv-heading_54788e-dd\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_54788e-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_54788e-dd\"><strong>4.3. C\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_d5847c-a7, .wp-block-kadence-advancedheading.kt-adv-heading_d5847c-a7[data-kb-block=\"kb-adv-heading_d5847c-a7\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_d5847c-a7 mark, .wp-block-kadence-advancedheading.kt-adv-heading_d5847c-a7[data-kb-block=\"kb-adv-heading_d5847c-a7\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_d5847c-a7 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d5847c-a7\">Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, kh\u00e1ch h\u00e0ng b\u1ecb bao quanh b\u1edfi r\u1ea5t nhi\u1ec1u th\u00f4ng tin c\u00e1c doanh nghi\u1ec7p kh\u00e1c nhau m\u1ed7i ng\u00e0y. Do \u0111\u00f3, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i gi\u00fap b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_65deec-f4, .wp-block-kadence-advancedheading.kt-adv-heading_65deec-f4[data-kb-block=\"kb-adv-heading_65deec-f4\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_65deec-f4 mark, .wp-block-kadence-advancedheading.kt-adv-heading_65deec-f4[data-kb-block=\"kb-adv-heading_65deec-f4\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_65deec-f4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_65deec-f4\"><strong><strong>4.4. Chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/strong><\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_d91c76-86, .wp-block-kadence-advancedheading.kt-adv-heading_d91c76-86[data-kb-block=\"kb-adv-heading_d91c76-86\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_d91c76-86 mark, .wp-block-kadence-advancedheading.kt-adv-heading_d91c76-86[data-kb-block=\"kb-adv-heading_d91c76-86\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_d91c76-86 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d91c76-86\">Khi c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 hay truy\u1ec1n th\u00f4ng ri\u00eang. Tuy nhi\u00ean, doanh nghi\u1ec7p v\u1eabn n\u00ean k\u1ebft h\u1ee3p th\u00eam Email Marketing \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng t\u1ed1i \u0111a doanh s\u1ed1 c\u0169ng nh\u01b0 l\u1ee3i nhu\u1eadn.<\/span>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_f91882-53, .wp-block-kadence-advancedheading.kt-adv-heading_f91882-53[data-kb-block=\"kb-adv-heading_f91882-53\"]{display:block;margin-bottom:24px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_f91882-53 mark, .wp-block-kadence-advancedheading.kt-adv-heading_f91882-53[data-kb-block=\"kb-adv-heading_f91882-53\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_f91882-53 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_f91882-53\">Email Marketing kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng doanh thu m\u00e0 n\u00f3 c\u00f2n gi\u00fap doanh nghi\u1ec7p nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng sau giao d\u1ecbch, g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><em>Xem th\u00eam: <a href=\"https:\/\/kounselly.com\/vi\/inbound-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inbound Marketing l\u00e0 g\u00ec<\/a>?<\/em><\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_b19d41-cc, .wp-block-kadence-advancedheading.kt-adv-heading_b19d41-cc[data-kb-block=\"kb-adv-heading_b19d41-cc\"]{margin-top:24px;margin-bottom:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_b19d41-cc mark, .wp-block-kadence-advancedheading.kt-adv-heading_b19d41-cc[data-kb-block=\"kb-adv-heading_b19d41-cc\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_b19d41-cc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_b19d41-cc\"><a><\/a><strong>T\u1ed5ng K\u1ebft<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_55c16c-63, .wp-block-kadence-advancedheading.kt-adv-heading_55c16c-63[data-kb-block=\"kb-adv-heading_55c16c-63\"]{display:block;margin-bottom:60px;font-size:1rem;line-height:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_55c16c-63 mark, .wp-block-kadence-advancedheading.kt-adv-heading_55c16c-63[data-kb-block=\"kb-adv-heading_55c16c-63\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<span class=\"kt-adv-heading_55c16c-63 justify wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_55c16c-63\">\u0110\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c email marketing hi\u1ec7u qu\u1ea3 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i bi\u1ebft t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i \u00edch m\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111em l\u1ea1i. B\u00ean c\u1ea1nh \u0111\u00f3 v\u1eabn ph\u1ea3i ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3ng tr\u00ean \u0111a n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb nh\u1eb1m m\u1ee5c \u0111\u00edch n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua Email marketing. \u0110\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia Email Marketing t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3 h\u01a1n, b\u1ea1n vui l\u00f2ng truy c\u1eadp <a href=\"https:\/\/kounselly.com\/vi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kounselly<\/a> \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c chuy\u00ean gia ph\u00f9 h\u1ee3p cho m\u00ecnh nh\u00e9!<\/span>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Email Marketing strategy is one of the strategies that help businesses reach target customers, increase recognition, build and develop relationships with customers. However, with the rapid development of social media platforms, Email marketing has been increasingly ignored and not used as much as before. So, is Email marketing still effective? Can businesses survive without an&#8230;<\/p>","protected":false},"author":4,"featured_media":27194,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[286],"tags":[214,292,213,193],"class_list":["post-27185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing","tag-email-marketing","tag-marketing-strategy","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to build a Revenue-Generated Email Marketing Strategy<\/title>\n<meta name=\"description\" content=\"Email Marketing is a strategy that helps businesses reach and develop target customers. 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