{"id":28223,"date":"2023-12-06T23:37:43","date_gmt":"2023-12-06T16:37:43","guid":{"rendered":"https:\/\/kounselly.com\/?p=28223"},"modified":"2024-03-20T23:13:17","modified_gmt":"2024-03-20T16:13:17","slug":"factors-affecting-business-marketing","status":"publish","type":"post","link":"https:\/\/kounselly.com\/vi\/moi-truong-marketing-doanh-nghiep\/","title":{"rendered":"C\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng Marketing c\u1ee7a doanh nghi\u1ec7p"},"content":{"rendered":"<p class=\"wp-block-paragraph\">C\u00f9ng Kounselly t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u00f4i tr\u01b0\u1eddng marketing v\u00e0 c\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng marketing c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00f4i tr\u01b0\u1eddng marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4i tr\u01b0\u1eddng Marketing l\u00e0 t\u1ed5ng h\u1ee3p c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i v\u00e0 b\u00ean trong \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh hai nh\u00f3m ch\u00ednh: m\u00f4i tr\u01b0\u1eddng vi m\u00f4 (micro-environment) v\u00e0 m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 (macro-environment).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4i tr\u01b0\u1eddng vi m\u00f4 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 g\u1ea7n g\u0169i v\u00e0 tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m: kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u00e0 cung c\u1ea5p, ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i, ng\u01b0\u1eddi b\u00e1n l\u1ebb v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c Marketing. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong Marketing, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n, h\u00e0nh vi v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng; ph\u1ea3i theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c, ho\u1ea1t \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh; ph\u1ea3i duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi nh\u00e0 cung c\u1ea5p, ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i, ng\u01b0\u1eddi b\u00e1n l\u1ebb v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c Marketing \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n cung \u1ee9ng, ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 xa x\u00f4i v\u00e0 gi\u00e1n ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m: c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf, ch\u00ednh tr\u1ecb - ph\u00e1p l\u00fd, x\u00e3 h\u1ed9i - v\u0103n h\u00f3a, c\u00f4ng ngh\u1ec7, t\u1ef1 nhi\u00ean v\u00e0 qu\u1ed1c t\u1ebf. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c b\u1edfi doanh nghi\u1ec7p, nh\u01b0ng l\u1ea1i c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn nhu c\u1ea7u, chi ti\u00eau v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng; c\u0169ng nh\u01b0 \u0111\u1ebfn chi ph\u00ed, r\u1ee7i ro v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u00f4i tr\u01b0\u1eddng marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u00f4i tr\u01b0\u1eddng marketing bao g\u1ed3m m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 v\u00e0 m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng marketing l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng <a href=\"https:\/\/kounselly.com\/vi\/7-chien-luoc-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep.jpg\" alt=\"mo\u0302i tru\u031bo\u031b\u0300ng Marketing cu\u0309a doanh nghie\u0323\u0302p\" class=\"wp-image-28229 lazyload\" data-srcset=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep.jpg 1200w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep-300x150.jpg 300w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep-1024x512.jpg 1024w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep-768x384.jpg 768w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep-18x9.jpg 18w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep-720x360.jpg 720w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep.jpg\" alt=\"mo\u0302i tru\u031bo\u031b\u0300ng Marketing cu\u0309a doanh nghie\u0323\u0302p\" class=\"wp-image-28229\" srcset=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep.jpg 1200w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep-300x150.jpg 300w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep-1024x512.jpg 1024w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep-768x384.jpg 768w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep-18x9.jpg 18w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/moi-truong-Marketing-cua-doanh-nghiep-720x360.jpg 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean trong doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00e0i nguy\u00ean: l\u00e0 nh\u1eefng ngu\u1ed3n l\u1ef1c v\u1eadt ch\u1ea5t, t\u00e0i ch\u00ednh, nh\u00e2n l\u1ef1c, th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p s\u1edf h\u1eefu v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing.<\/li>\n\n\n\n<li>V\u0103n h\u00f3a: l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb, ni\u1ec1m tin, th\u00e1i \u0111\u1ed9, phong c\u00e1ch l\u00e0m vi\u1ec7c m\u00e0 doanh nghi\u1ec7p t\u1ea1o ra v\u00e0 duy tr\u00ec trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng.<\/li>\n\n\n\n<li>C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c: l\u00e0 c\u00e1ch th\u1ee9c ph\u00e2n chia, ph\u1ed1i h\u1ee3p v\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u00e1c b\u1ed9 ph\u1eadn, nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau marketing.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c: l\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh, h\u00e0nh \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau marketing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i doanh nghi\u1ec7p, kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o \u00fd ch\u00ed c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p. M\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 chia th\u00e0nh hai lo\u1ea1i: v\u0129 m\u00f4 v\u00e0 vi m\u00f4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 ng\u00e0nh kinh t\u1ebf, x\u00e3 h\u1ed9i, ch\u00ednh tr\u1ecb, v\u0103n h\u00f3a, c\u00f4ng ngh\u1ec7, m\u00f4i tr\u01b0\u1eddng. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 t\u00ednh ch\u1ea5t ph\u1ed5 bi\u1ebfn, kh\u00f3 ki\u1ec3m so\u00e1t v\u00e0 thay \u0111\u1ed5i li\u00ean t\u1ee5c, v\u00ed d\u1ee5 nh\u01b0 kinh t\u1ebf, x\u00e3 h\u1ed9i, ch\u00ednh tr\u1ecb, v\u0103n h\u00f3a, c\u00f4ng ngh\u1ec7\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4i tr\u01b0\u1eddng vi m\u00f4 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. C\u00e1c y\u1ebfu t\u1ed1 thu\u1ed9c m\u00f4i tr\u01b0\u1eddng vi m\u00f4 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, C\u00e1c nh\u00e0 cung c\u1ea5p, C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, C\u00e1c kh\u00e1ch h\u00e0ng\u2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn marketing c\u1ee7a doanh nghi\u1ec7p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng marketing c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m 3 nh\u00f3m c\u01a1 b\u1ea3n l\u00e0 nh\u00f3m y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i doanh nghi\u1ec7p, nh\u00f3m y\u1ebfu t\u1ed1 b\u00ean trong doanh nghi\u1ec7p v\u00e0 nh\u00f3m nh\u00e2n t\u1ed1 ng\u00e0nh ngh\u1ec1 kinh doanh<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u00f3m y\u1ebfu t\u1ed1 b\u00ean trong doanh nghi\u1ec7p<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00f3m y\u1ebfu t\u1ed1 b\u00ean trong doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ngu\u1ed3n l\u1ef1c, n\u0103ng l\u1ef1c, v\u0103n h\u00f3a, m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c b\u1edfi doanh nghi\u1ec7p v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh, t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Y\u1ebfu T\u1ed1 B\u00ean Ngo\u00e0i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00f3m y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng nh\u01b0 kinh t\u1ebf, ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i, v\u0103n h\u00f3a, c\u00f4ng ngh\u1ec7, ph\u00e1p l\u00fd v\u00e0 c\u1ea1nh tranh. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c b\u1edfi doanh nghi\u1ec7p nh\u01b0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhu c\u1ea7u, th\u1ecb hi\u1ebfu v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, thi\u1ebft l\u1eadp gi\u00e1 c\u1ea3 v\u00e0 ph\u00e2n ph\u1ed1i, thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 nh\u00e2n t\u1ed1 c\u01a1 b\u1ea3n thu\u1ed9c nh\u00f3m y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i doanh nghi\u1ec7p c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn marketing ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00f4i tr\u01b0\u1eddng kinh doanh: \u0110i\u1ec1u ki\u1ec7n kinh doanh, c\u1ea1nh tranh, y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb, ph\u00e1p l\u00fd v\u00e0 kinh t\u1ebf to\u00e0n c\u1ea7u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing.<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng: Bi\u1ebfn \u0111\u1ed9ng trong nhu c\u1ea7u, \u01b0\u1edbc mu\u1ed1n v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh: S\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c trong ng\u00e0nh l\u00e0 ngu\u1ed3n \u0111\u1ed9ng vi\u00ean \u0111\u1ec3 doanh nghi\u1ec7p n\u1eafm b\u1eaft chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Xem th\u00eam: <strong><a href=\"https:\/\/kounselly.com\/vi\/tam-ly-khach-hang\/\" target=\"_self\">C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nh\u00f3m nh\u00e2n t\u1ed1 ng\u00e0nh ngh\u1ec1 kinh doanh<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00f3m nh\u00e2n t\u1ed1 ng\u00e0nh ngh\u1ec1 kinh doanh bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u00ednh ch\u1ea5t, quy m\u00f4, \u0111\u1ed9 sinh l\u1eddi, \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed9 c\u1ea1nh tranh c\u1ee7a ng\u00e0nh ngh\u1ec1 m\u00e0 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ec1m n\u0103ng v\u00e0 r\u1ee7i ro c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 ch\u1ecdn ng\u00e0nh ngh\u1ec1 ph\u00f9 h\u1ee3p, x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ea1nh tranh, ph\u00e1t hi\u1ec7n v\u00e0 khai th\u00e1c c\u00e1c c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">C\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn 2 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n l\u00e0 <strong>xu h\u01b0\u1edbng ng\u00e0nh ngh\u1ec1<\/strong> v\u00e0 <strong>y\u1ebfu t\u1ed1 \u0111\u1eb7c th\u00f9 ng\u00e0nh<\/strong>. Vi\u1ec7c nh\u1eadn bi\u1ebft v\u00e0 th\u00edch nghi v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi trong ng\u00e0nh gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 c\u1ea1nh tranh. M\u1ed7i ng\u00e0nh c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang, nh\u01b0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7, quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u00e0 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Xem th\u00eam: <a href=\"https:\/\/kounselly.com\/vi\/flywheel-la-gi\/\" target=\"_self\"><strong>Flywheel l\u00e0 g\u00ec? C\u00e1ch \u00e1p d\u1ee5ng flywheel v\u00e0o chi\u1ebfn d\u1ecbch marketing<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f3m l\u1ea1i, ba nh\u00f3m y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m nh\u00f3m y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i doanh nghi\u1ec7p, nh\u00f3m y\u1ebfu t\u1ed1 b\u00ean trong doanh nghi\u1ec7p v\u00e0 nh\u00f3m nh\u00e2n t\u1ed1 ng\u00e0nh ngh\u1ec1 kinh doanh. \u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh cho th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t quan s\u00e1t t\u1ed5ng quan v\u00e0 chi ti\u1ebft v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3.<\/p>","protected":false},"excerpt":{"rendered":"<p>Learn about the factors that create the marketing environment and the factors that affect the marketing environment of businesses. Understanding the Marketing Environment The marketing environment encompasses various internal and external factors influencing a business&#8217;s marketing activities. These factors can be divided into two main groups: the micro-environment and the macro-environment. Micro-environment includes closely related&#8230;<\/p>","protected":false},"author":99,"featured_media":28228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[286],"tags":[316,213],"class_list":["post-28223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-analytics","tag-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 factors affecting a business&#039;s marketing environment - Kounselly<\/title>\n<meta name=\"description\" content=\"The marketing environment surrounds various internal and external factors. So what are the factors that affect business marketing?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kounselly.com\/vi\/moi-truong-marketing-doanh-nghiep\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 factors affecting a business&#039;s marketing environment - Kounselly\" \/>\n<meta property=\"og:description\" content=\"The marketing environment surrounds various internal and external factors. So what are the factors that affect business marketing?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kounselly.com\/vi\/moi-truong-marketing-doanh-nghiep\/\" \/>\n<meta property=\"og:site_name\" content=\"Kounselly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kounselly.official\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-06T16:37:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-20T16:13:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/6-business-valuation-methods-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Huy Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Huy Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/kounselly.com\/factors-affecting-business-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kounselly.com\/factors-affecting-business-marketing\/\"},\"author\":{\"name\":\"Huy Nguyen\",\"@id\":\"https:\/\/kounselly.com\/#\/schema\/person\/d326274a65bebae9ec8ce5bd53f9db99\"},\"headline\":\"3 factors affecting a business&#8217;s marketing environment\",\"datePublished\":\"2023-12-06T16:37:43+00:00\",\"dateModified\":\"2024-03-20T16:13:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kounselly.com\/factors-affecting-business-marketing\/\"},\"wordCount\":683,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kounselly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kounselly.com\/factors-affecting-business-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/6-business-valuation-methods-4.jpg\",\"keywords\":[\"marketing analytics\",\"marketing strategy\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kounselly.com\/factors-affecting-business-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kounselly.com\/factors-affecting-business-marketing\/\",\"url\":\"https:\/\/kounselly.com\/factors-affecting-business-marketing\/\",\"name\":\"3 factors affecting a business's marketing environment - Kounselly\",\"isPartOf\":{\"@id\":\"https:\/\/kounselly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kounselly.com\/factors-affecting-business-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kounselly.com\/factors-affecting-business-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/6-business-valuation-methods-4.jpg\",\"datePublished\":\"2023-12-06T16:37:43+00:00\",\"dateModified\":\"2024-03-20T16:13:17+00:00\",\"description\":\"The marketing environment surrounds various internal and external factors. 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