{"id":28332,"date":"2023-12-19T23:06:57","date_gmt":"2023-12-19T16:06:57","guid":{"rendered":"https:\/\/kounselly.com\/?p=28332"},"modified":"2024-03-31T15:46:29","modified_gmt":"2024-03-31T08:46:29","slug":"customer-psychology-in-marketing","status":"publish","type":"post","link":"https:\/\/kounselly.com\/vi\/tam-ly-khach-hang\/","title":{"rendered":"N\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng gi\u00fap t\u0103ng \u0111\u00e1ng k\u1ec3 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0110\u00e3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, gh\u00e9 qua c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n, mua \u0111\u1ed3 t\u1eeb b\u1ea1n hay chia s\u1ebb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1edbi ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd ch\u01b0a?<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">C\u00e2u h\u1ecfi \"t\u1ea1i sao\" \u0111\u1eb1ng sau t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1eebng <a href=\"https:\/\/kounselly.com\/vi\/customer-touch-point\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111i\u1ec3m ch\u1ea1m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/a> (brand touch point) v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng n\u00ean doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0 \u0111\u00e0o s\u00e2u t\u1edbi v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f9ng Kounselly t\u00ecm hi\u1ec3u v\u1ec1 c\u00e2u h\u1ecfi \u201ct\u1ea1i sao\u201d n\u00e0y d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 t\u00e2m l\u00fd h\u1ecdc trong marketing v\u00e0 gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, \u201cb\u00e1ch ph\u00e1t b\u00e1ch tr\u00fang\u201d!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng (consumer psychology) l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c c\u1ea3m x\u00fac, t\u01b0 t\u01b0\u1edfng, nhu c\u1ea7u, mong \u0111\u1ee3i v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing v\u00ec n\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" data-src=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang.jpg\" alt=\"4 ye\u0302\u0301u to\u0302\u0301 a\u0309nh hu\u031bo\u031b\u0309ng \u0111e\u0302\u0301n ta\u0302m ly\u0301 kha\u0301ch ha\u0300ng\" class=\"wp-image-28334 lazyload\" data-srcset=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang.jpg 1200w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang-300x150.jpg 300w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang-1024x512.jpg 1024w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang-768x384.jpg 768w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang-18x9.jpg 18w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang-720x360.jpg 720w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/512;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang.jpg\" alt=\"4 ye\u0302\u0301u to\u0302\u0301 a\u0309nh hu\u031bo\u031b\u0309ng \u0111e\u0302\u0301n ta\u0302m ly\u0301 kha\u0301ch ha\u0300ng\" class=\"wp-image-28334\" srcset=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang.jpg 1200w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang-300x150.jpg 300w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang-1024x512.jpg 1024w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang-768x384.jpg 768w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang-18x9.jpg 18w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/4-yeu-to-anh-huong-den-tam-ly-khach-hang-720x360.jpg 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">4 ye\u0302\u0301u to\u0302\u0301 a\u0309nh hu\u031bo\u031b\u0309ng \u0111e\u0302\u0301n ta\u0302m ly\u0301 kha\u0301ch ha\u0300ng<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Quy lu\u1eadt b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Quy lu\u1eadt Social Proof)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Quy t\u1eafc n\u00e0y n\u00f3i v\u1ec1 gi\u1ea3 thuy\u1ebft r\u1eb1ng con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng quan s\u00e1t h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc khi h\u00e0nh \u0111\u1ed9ng. Theo \u0111\u00f3, \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng hay quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ef1a theo s\u1ed1 \u0111\u00f4ng ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc \u0111\u00f3. V\u00ec h\u1ecd ch\u01b0a c\u00f3 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n v\u1edbi s\u1ea3n ph\u1ea9m n\u00ean h\u1ecd t\u00ecm \u0111\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c v\u1ec1 ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m. V\u00e0 nhi\u1ec1u <a href=\"https:\/\/www.businesswire.com\/news\/home\/20200526005058\/en\/Matter-Survey-Reveals-Consumers-Find-Influencers-More-Helpful-and-Trustworthy-than-Brands-During-the-Pandemic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"external\">nghi\u00ean c\u1ee9u<\/a> \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin v\u00e0o nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u n\u00f3i v\u1ec1 ch\u00ednh h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ee9ng nh\u1eadn t\u1eeb chuy\u00ean gia<\/li>\n\n\n\n<li>S\u1ef1 c\u00f4ng nh\u1eadn t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 (rating) tr\u00ean Google, Facebook,...<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb influencer, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng<\/li>\n\n\n\n<li>T\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Xem th\u00eam: <a href=\"https:\/\/kounselly.com\/vi\/flywheel-la-gi\/\" target=\"_self\"><strong>\u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh Flywheel v\u00e0o chi\u1ebfn d\u1ecbch marketing<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quy lu\u1eadt v\u1ec1 s\u1ef1 Khan hi\u1ebfm (Quy lu\u1eadt scarcity)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quy t\u1eafc n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb gi\u1ea3 thuy\u1ebft \u201cm\u00f3n \u0111\u1ed3 n\u00e0o hi\u1ebfm c\u00f3 th\u00ec s\u1ebd c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb\u201d (h\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng vi\u00ean \u0111\u00e1 qu\u00fd nh\u01b0 ng\u1ecdc l\u1ee5c b\u1ea3o, h\u1ed3ng ng\u1ecdc,\u2026 - s\u1ef1 khan hi\u1ebfm c\u1ee7a ch\u00fang khi\u1ebfn ch\u00fang c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n).<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u00c1p d\u1ee5ng v\u00e0o <strong><a href=\"https:\/\/kounselly.com\/vi\/category\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a><\/strong>, nguy\u00ean t\u1eafc n\u00e0y n\u00f3i r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1eb7t gi\u00e1 tr\u1ecb cao h\u01a1n cho c\u00e1c m\u1eb7t h\u00e0ng, n\u1ebfu c\u00f3 s\u1ef1 thi\u1ebfu h\u1ee5t v\u1ec1 m\u1ed9t y\u1ebfu t\u1ed1 nh\u1ea5t \u0111\u1ecbnh v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng hay th\u1eddi gian. Kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u1ed7i s\u1ee3 b\u1ecb b\u1ecf l\u1ee1 (hay c\u00f2n g\u1ecdi l\u00e0 FOMO). Theo \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng mu\u1ed1n b\u1ecf l\u1ee1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c c\u01a1 h\u1ed9i c\u00f3 th\u1ec3 s\u1ebd s\u1edbm bi\u1ebfn m\u1ea5t. S\u1ef1 khan hi\u1ebfm t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi mua h\u00e0ng nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u00e2n nh\u1eafc nhi\u1ec1u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited quantity<\/li>\n\n\n\n<li>Phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n<\/li>\n\n\n\n<li>Ch\u1ec9 c\u00f2n X s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>\u0110\u1eb7t h\u00e0ng ngay h\u00f4m nay \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i<\/li>\n\n\n\n<li>Khuy\u1ebfn m\u00e3i s\u1ebd h\u1ebft h\u1ea1n trong v\u00f2ng X gi\u1edd<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Quy t\u1eafc \u201cC\u00f3 qua c\u00f3 l\u1ea1i\u201d (Quy lu\u1eadt reciprocity)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi ai \u0111\u00f3 t\u1eb7ng b\u1ea1n m\u1ed9t m\u00f3n qu\u00e0, b\u1ea1n c\u00f3 th\u01b0\u1eddng c\u1ea3m th\u1ea5y r\u1eb1ng b\u1ea3n th\u00e2n ph\u1ea3i t\u1eb7ng l\u1ea1i m\u1ed9t m\u00f3n qu\u00e0 n\u00e0o \u0111\u00f3 cho h\u1ecd, ho\u1eb7c c\u1ea3m th\u1ea5y c\u00f3 l\u1ed7i n\u1ebfu b\u1ea1n kh\u00f4ng \u0111em l\u1ea1i \u0111\u01b0\u1ee3c g\u00ec cho h\u1ecd kh\u00f4ng? B\u1eaft ngu\u1ed3n t\u1eeb t\u00e2m l\u00fd n\u00e0y, quy t\u1eafc ch\u1ec9 ra r\u1eb1ng ch\u00fang ta s\u1ebd c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1p l\u1ea1i h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3 b\u1eb1ng m\u1ed9t vi\u1ec7c l\u00e0m t\u01b0\u01a1ng t\u1ef1, v\u00ed d\u1ee5 nh\u01b0 nh\u00e3n h\u00e0ng t\u1eb7ng s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed (sample), kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua l\u1ea1i m\u1ed9t m\u00f3n \u0111\u1ed3 kh\u00e1c t\u1eeb nh\u00e3n h\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y th\u1eed ti\u1ebfp c\u1eadn k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 \u2013 mi\u1ec5n ph\u00ed \u2013 \u0111\u1ec3 b\u01b0\u1edbc \u0111\u1ea7u x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ho\u1eb7c t\u00ednh trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Khi kh\u00e1ch h\u00e0ng h\u00e0o h\u1ee9ng v\u1edbi nh\u1eefng m\u00f3n qu\u00e0 nh\u1ecf nh\u01b0 v\u1eady, doanh nghi\u1ec7p \u0111\u00e3 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voucher gi\u1ea3m gi\u00e1<\/li>\n\n\n\n<li>T\u1eb7ng e-book mi\u1ec5n ph\u00ed<\/li>\n\n\n\n<li>M\u1eabu s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed<\/li>\n\n\n\n<li>Qu\u00e0 t\u1eb7ng k\u00e8m<\/li>\n\n\n\n<li>Kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Quy t\u1eafc v\u1ec1 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 (Quy lu\u1eadt curiosity)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f2 m\u00f2 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1eb7c t\u00ednh g\u1eafn li\u1ec1n v\u1edbi b\u1ea3n n\u0103ng, t\u00e2m l\u00fd con ng\u01b0\u1eddi. B\u1ea3n t\u00ednh t\u1ef1 nhi\u00ean n\u00e0y khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3, t\u1eeb \u0111\u00f3 s\u1ebd th\u00f4i th\u00fac h\u1ecd t\u00ecm hi\u1ec3u, s\u1edf h\u1eefu ch\u00fang. Do v\u1eady, thu h\u00fat \u00e1nh nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng, d\u00f9ng s\u1ef1 t\u00f2 m\u00f2 \u0111\u1ec3 n\u00edu gi\u1eef h\u1ecd l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u ti\u1ec1m n\u0103ng \u0111\u1ec3 b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng quy t\u1eafc t\u00e2m l\u00fd n\u00e0y trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh, ho\u1eb7c \u0111\u01a1n gi\u1ea3n nh\u01b0 trong ti\u00eau \u0111\u1ec1 email trong <strong><a href=\"https:\/\/kounselly.com\/vi\/chien-luoc-email-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a><\/strong>, b\u00e0i vi\u1ebft, n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng Call-to-action. Nh\u01b0 Apple l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh lu\u00f4n t\u1ea1o n\u00ean c\u01a1n s\u1ed1t tr\u00ean truy\u1ec1n th\u00f4ng m\u1ed7i khi ra phi\u00ean b\u1ea3n m\u1edbi, v\u00ec h\u1ecd th\u01b0\u1eddng gi\u1eef k\u00edn m\u1ecdi th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn ng\u00e0y ra m\u1eaft, kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2, ph\u1ecfng \u0111o\u00e1n t\u1eeb c\u00f4ng ch\u00fang v\u1ec1 c\u00e1c t\u00ednh n\u0103ng, ki\u1ec3u d\u00e1ng m\u1edbi. K\u1ebft qu\u1ea3 l\u00e0 ngay khi ch\u00ednh th\u1ee9c ra m\u1eaft, nh\u1eefng phi\u00ean b\u1ea3n Iphone n\u00e0y lu\u00f4n l\u00e0m cho ng\u01b0\u1eddi d\u00f9ng tr\u1edf n\u00ean \u0111\u1ea7y h\u00e0o h\u1ee9ng v\u00e0 s\u1eb5n s\u00e0ng x\u1ebfp h\u00e0ng h\u00e0ng gi\u1edd \u0111\u1ec3 s\u1edf h\u1eefu cho ri\u00eang m\u00ecnh m\u1ed9t chi\u1ebfc Iphone m\u1edbi nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5 v\u1ec1 c\u00e1c ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft\/email:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n c\u00f3 bi\u1ebft<\/li>\n\n\n\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3\u2026?<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft<\/li>\n\n\n\n<li>Gi\u1ea3i m\u00e3 b\u00ed \u1ea9n\u2026<\/li>\n\n\n\n<li>10 m\u1eb9o\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n: Quy lu\u1eadt social proof b\u1eaft ngu\u1ed3n t\u1eeb gi\u1ea3 thuy\u1ebft \u201cm\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng quan s\u00e1t h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc khi h\u00e0nh \u0111\u1ed9ng\u201d. Quy lu\u1eadt scarcity b\u1eaft ngu\u1ed3n t\u1eeb gi\u1ea3 thuy\u1ebft \u201cm\u00f3n \u0111\u1ed3 n\u00e0o hi\u1ebfm c\u00f3 th\u00ec s\u1ebd c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb\u201d. Quy lu\u1eadt reciprocity b\u1eaft ngu\u1ed3n t\u1eeb quy t\u1eafc \u201cc\u00f3 qua c\u00f3 l\u1ea1i\u201d. Quy lu\u1eadt curiosity b\u1eaft ngu\u1ed3n t\u1eeb b\u1ea3n n\u0103ng t\u00f2 m\u00f2 c\u1ee7a con ng\u01b0\u1eddi<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Xem th\u00eam more: <strong><a href=\"https:\/\/kounselly.com\/vi\/icm-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">IMC - Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c quy lu\u1eadt t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng trong marketing s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p, t\u00e1c \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why people pay attention to your brand, click on your ads, visit your store, buy things from you or share your products with their acquaintances? The &#8220;why&#8221; question behind consumer psychology affects each brand touch point and increases the likelihood of sales conversion, so businesses need to pay attention and dig&#8230;<\/p>","protected":false},"author":99,"featured_media":28336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[286],"tags":[213],"class_list":["post-28332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The power of customer psychology in marketing - Kounselly<\/title>\n<meta name=\"description\" content=\"Customer psychology is one of the most important factors determining the success of a marketing strategy. 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