{"id":28403,"date":"2023-12-28T09:05:14","date_gmt":"2023-12-28T02:05:14","guid":{"rendered":"https:\/\/kounselly.com\/?p=28403"},"modified":"2024-01-05T22:35:21","modified_gmt":"2024-01-05T15:35:21","slug":"imc-strategy","status":"publish","type":"post","link":"https:\/\/kounselly.com\/vi\/icm-la-gi\/","title":{"rendered":"IMC - Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p class=\"wp-block-paragraph\">IMC l\u00e0 g\u00ec? Th\u1ef1c ch\u1ea5t \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb t\u00edch h\u1ee3p, nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0 \u0111\u1ed3ng nh\u1ea5t. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m li\u00ean t\u1ee5c v\u00e0 nh\u1ea5t qu\u00e1n cho kh\u00e1ch h\u00e0ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u1edbi thi\u1ec7u v\u1ec1 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c IMC hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IMC - Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">IMC l\u00e0 ch\u1eef vi\u1ebft t\u1eaft c\u1ee7a Integrated Marketing Communications, c\u00f3 ngh\u0129a l\u00e0 <strong>truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/strong>. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 th\u1ed1ng nh\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c c\u00f4ng ty<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c ti\u00eau c\u1ee7a IMC Marketing l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u1ed9ng \u0111\u1ed3ng, th\u00f4ng qua vi\u1ec7c cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed9c \u0111\u00e1o. IMC c\u0169ng gi\u00fap t\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng cao hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Chi\u1ebfn d\u1ecbch \u201c<strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Share_a_Coke\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"external\">Share a Coke<\/a><\/strong>\u201d c\u1ee7a Coca-Cola l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Chi\u1ebfn d\u1ecbch n\u00e0y s\u1eed d\u1ee5ng c\u00e1c lon Coca-Cola \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u1edbi t\u00ean c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng. Chi\u1ebfn d\u1ecbch \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u00fap Coca-Cola t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn b\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" data-src=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke.jpg\" alt=\"\" class=\"wp-image-28411 lazyload\" data-srcset=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke.jpg 1000w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke-300x180.jpg 300w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke-768x461.jpg 768w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke-18x12.jpg 18w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke-675x405.jpg 675w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/600;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke.jpg\" alt=\"\" class=\"wp-image-28411\" srcset=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke.jpg 1000w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke-300x180.jpg 300w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke-768x461.jpg 768w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke-18x12.jpg 18w, https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/share-a-coke-675x405.jpg 675w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/noscript><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">IMC l\u00e0 m\u1ed9t xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 b\u1ecf qua trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a t\u1eebng k\u00eanh. IMC l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 b\u1ec1n v\u1eefng trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1ee3i \u00edch m\u00e0 IMC mang l\u1ea1i cho doanh nghi\u1ec7p<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IMC c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng th\u00f4ng th\u00e1i v\u00e0 c\u00f3 y\u00eau c\u1ea7u cao. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a IMC:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi s\u1eed d\u1ee5ng IMC, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng l\u1eb7p l\u1ea1i th\u00f4ng \u0111i\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft v\u00e0 nh\u1edb th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi s\u1eed d\u1ee5ng IMC, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 th\u1eddi gian trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u01b0u \u0111i\u1ec3m c\u1ee7a t\u1eebng c\u00f4ng c\u1ee5 v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 tr\u00f9ng l\u1eb7p ho\u1eb7c m\u00e2u thu\u1eabn trong th\u00f4ng \u0111i\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Khi s\u1eed d\u1ee5ng IMC, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n v\u00e0 li\u1ec1n m\u1ea1ch v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a qu\u00e1 tr\u00ecnh mua h\u00e0ng, t\u1eeb vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o ra mong mu\u1ed1n, k\u00edch th\u00edch h\u00e0nh \u0111\u1ed9ng, cho \u0111\u1ebfn vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 sau khi mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 t\u0103ng kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u v\u00e0 t\u00e1i mua h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, IMC c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kh\u00f3 kh\u0103n trong vi\u1ec7c ph\u1ed1i h\u1ee3p v\u00e0 ki\u1ec3m so\u00e1t<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi s\u1eed d\u1ee5ng IMC, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c l\u00e0 l\u00e0m sao \u0111\u1ec3 ph\u1ed1i h\u1ee3p v\u00e0 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn, \u0111\u01a1n v\u1ecb ho\u1eb7c \u0111\u1ed1i t\u00e1c kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1ed9t quy tr\u00ecnh r\u00f5 r\u00e0ng v\u00e0 th\u1ed1ng nh\u1ea5t, c\u0169ng nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kh\u00f3 kh\u0103n trong vi\u1ec7c th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi s\u1eed d\u1ee5ng IMC, doanh nghi\u1ec7p c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi th\u00e1ch th\u1ee9c l\u00e0 l\u00e0m sao \u0111\u1ec3 th\u00edch \u1ee9ng \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, c\u00f3 nh\u1eefng nhu c\u1ea7u, th\u00f3i quen, v\u0103n h\u00f3a v\u00e0 ph\u00e1p lu\u1eadt kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1ed9t nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC) ph\u1ed5 bi\u1ebfn<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" data-src=\"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc.jpg\" alt=\"\" class=\"wp-image-28453 lazyload\" data-srcset=\"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc.jpg 1000w, https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc-300x180.jpg 300w, https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc-768x461.jpg 768w, https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc-18x12.jpg 18w, https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc-675x405.jpg 675w\" data-sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/600;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc.jpg\" alt=\"\" class=\"wp-image-28453\" srcset=\"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc.jpg 1000w, https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc-300x180.jpg 300w, https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc-768x461.jpg 768w, https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc-18x12.jpg 18w, https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/cong-cu-imc-675x405.jpg 675w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/noscript><figcaption class=\"wp-element-caption\">M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p ph\u1ed5 bi\u1ebfn<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (IMC) - t\u1ee9c l\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 imc kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 th\u1ed1ng nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng. V\u1eady, c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng n\u00e0o l\u00e0 ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t trong IMC? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC) ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t, bao g\u1ed3m c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed, radio, truy\u1ec1n h\u00ecnh, internet, bi\u1ec3n b\u1ea3ng, xe bu\u00fdt, s\u00e2n bay... Qu\u1ea3ng c\u00e1o c\u00f3 \u01b0u \u0111i\u1ec3m l\u00e0 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng, t\u1ea1o ra nh\u1eadn th\u1ee9c v\u00e0 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 t\u1ed1n k\u00e9m, kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 th\u1ec3 b\u1ecb c\u1ea1nh tranh b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Khuy\u1ebfn m\u00e3i b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nh\u1eb1m k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0ng ngay l\u1eadp t\u1ee9c ho\u1eb7c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn. C\u00e1c h\u00ecnh th\u1ee9c khuy\u1ebfn m\u00e3i b\u00e1n h\u00e0ng bao g\u1ed3m gi\u1ea3m gi\u00e1, t\u1eb7ng qu\u00e0, phi\u1ebfu mua h\u00e0ng, b\u1ed1c th\u0103m tr\u00fang th\u01b0\u1edfng, mua 1 t\u1eb7ng 1...<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khuy\u1ebfn m\u00e3i b\u00e1n h\u00e0ng c\u00f3 \u01b0u \u0111i\u1ec3m l\u00e0 c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng nhanh ch\u00f3ng, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Tuy nhi\u00ean, khuy\u1ebfn m\u00e3i b\u00e1n h\u00e0ng c\u0169ng c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0 c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, g\u00e2y ra s\u1ef1 ph\u00e2n t\u00e1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f3 duy tr\u00ec l\u00e2u d\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quan h\u1ec7 c\u00f4ng ch\u00fang<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p gi\u1eefa doanh nghi\u1ec7p v\u00e0 c\u00e1c b\u00ean li\u00ean quan nh\u01b0 kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p, \u0111\u1ed1i t\u00e1c, nh\u00e2n vi\u00ean, c\u1ed9ng \u0111\u1ed3ng... C\u00e1c h\u00ecnh th\u1ee9c quan h\u1ec7 c\u00f4ng ch\u00fang bao g\u1ed3m b\u00e1o ch\u00ed, s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, b\u1ea3n tin n\u1ed9i b\u1ed9...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nh\u1eb1m li\u00ean l\u1ea1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd mua h\u00e0ng. C\u00e1c h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp bao g\u1ed3m \u0111i\u1ec7n tho\u1ea1i, th\u01b0 t\u1eeb, email, tin nh\u1eafn, m\u1ea1ng x\u00e3 h\u1ed9i... B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u00f3 \u01b0u \u0111i\u1ec3m l\u00e0 c\u00f3 th\u1ec3 t\u00f9y bi\u1ebfn th\u00f4ng \u0111i\u1ec7p theo nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp hai chi\u1ec1u v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nh\u1eb1m s\u1eed d\u1ee5ng internet v\u00e0 c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn bao g\u1ed3m website, blog, video, podcast, <strong><a href=\"https:\/\/kounselly.com\/vi\/chien-luoc-email-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a><\/strong>, m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn...<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Xem th\u00eam: <strong><a href=\"https:\/\/kounselly.com\/vi\/chien-luoc-marketing-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chi\u1ebfn l\u01b0\u1ee3c marketing online hi\u1ec7u qu\u1ea3<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nh\u1eb1m t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00f3 qu\u00ean cho kh\u00e1ch h\u00e0ng khi ti\u1ebfp x\u00fac v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. C\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m bao g\u1ed3m tri\u1ec3n l\u00e3m, h\u1ed9i ch\u1ee3, s\u1ef1 ki\u1ec7n, \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c b\u01b0\u1edbc l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC plan) hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t IMC plan hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, v\u1ea5n \u0111\u1ec1, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c truy\u1ec1n th\u00f4ng marketing. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 (nh\u01b0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u, ngu\u1ed3n l\u1ef1c...) v\u00e0 y\u1ebfu t\u1ed1 ngo\u1ea1i c\u1ea3nh (nh\u01b0 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7, th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng...).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng marketing. M\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng marketing c\u1ea7n ph\u1ea3i r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng marketing. Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng marketing c\u1ea7n ph\u1ea3i thu h\u00fat, g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00ecnh cung c\u1ea5p, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 gi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng marketing \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 quy tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 chi ph\u00ed, hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh t\u01b0\u01a1ng th\u00edch c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng marketing tr\u00ean t\u1eebng k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00e3 ch\u1ecdn. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch, th\u1eddi gian, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 ph\u00e2n c\u00f4ng tr\u00e1ch nhi\u1ec7m cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh IMC plan<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng marketing so v\u1edbi m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra. Doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 (nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn, l\u01b0\u1ee3t xem, l\u01b0\u1ee3t nh\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i...) v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u (nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, nh\u00f3m th\u1ea3o lu\u1eadn...) \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh IMC plan \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Xem th\u00eam: <strong><a href=\"https:\/\/kounselly.com\/vi\/inbound-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing inbound hi\u1ec7u qu\u1ea3<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 c\u00f3 m\u1ed9t ICM Plan hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc nh\u01b0 ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng marketing, x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng marketing, l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng marketing, thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng marketing v\u00e0 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c IMC.<br>\u200b<\/p>","protected":false},"excerpt":{"rendered":"<p>What is IMC? This is essentially an integrated marketing communications strategy, aimed at ensuring that all of a business&#8217;s advertising and communications messages are integrated and consistent. The goal is to create a seamless and consistent experience for customers when interacting with the brand. The article below will introduce some effective IMC strategies for businesses&#8230;<\/p>","protected":false},"author":3,"featured_media":28472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[286],"tags":[214,213],"class_list":["post-28403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing","tag-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Effective integrated marketing communication strategy - Kounselly<\/title>\n<meta name=\"description\" content=\"Join us to learn in detail about IMC - An effective integrated marketing communication strategy for businesses through the following article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kounselly.com\/vi\/icm-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effective integrated marketing communication strategy - Kounselly\" \/>\n<meta property=\"og:description\" content=\"Join us to learn in detail about IMC - An effective integrated marketing communication strategy for businesses through the following article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kounselly.com\/vi\/icm-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"Kounselly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kounselly.official\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-28T02:05:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-05T15:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/12\/imcmarketing-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"KOUNSELLY MALL\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"KOUNSELLY MALL\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/kounselly.com\/imc-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kounselly.com\/imc-strategy\/\"},\"author\":{\"name\":\"KOUNSELLY MALL\",\"@id\":\"https:\/\/kounselly.com\/#\/schema\/person\/760d0f8595970268911096ab09ec432e\"},\"headline\":\"IMC &#8211; 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