{"id":28417,"date":"2023-12-28T23:28:32","date_gmt":"2023-12-28T16:28:32","guid":{"rendered":"https:\/\/kounselly.com\/?p=28417"},"modified":"2024-03-24T17:12:17","modified_gmt":"2024-03-24T10:12:17","slug":"push-and-pull-marketing","status":"publish","type":"post","link":"https:\/\/kounselly.com\/vi\/chien-luoc-day-va-keo\/","title":{"rendered":"L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y v\u00e0 k\u00e9o trong Marketing cho doanh nghi\u1ec7p"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Trong l\u0129nh v\u1ef1c Marketing, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y v\u00e0 k\u00e9o l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f2n chi\u1ebfn l\u01b0\u1ee3c k\u00e9o t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y v\u00e0 k\u00e9o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y v\u00e0 k\u00e9o l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c marketing c\u01a1 b\u1ea3n v\u00e0 quan tr\u1ecdng, c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i (wholesalers, retailers), v\u00e0 salesforce v\u1edbi sales visit, point of sales, etc. Ngo\u00e0i vi\u1ec7c \u0111\u1ea9y s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i distribution channels , th\u00ec chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y \u0111\u01b0\u1ee3c coi l\u00e0 g\u1eafn li\u1ec1n v\u1edbi outbound marketing, theo \u0111\u00f3, s\u1eed d\u1ee5ng nhi\u1ec1u paid ads (TV, printed, social ads), trade shows, conference presentations, sponsorships, promotions, email marketing. Doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb nh\u01b0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, khuy\u1ebfn m\u1ea1i, tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m,... \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, \u0111\u1ea1i l\u00fd,... mua v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.\nChi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y: l\u00e0 \u0111\u1ea9y sp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y l\u00e0 t\u1ea1o ra nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m th\u00f4ng qua vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch r\u1ed9ng r\u00e3i v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o. Pull marketing t\u1eadp trung nhi\u1ec1u v\u00e0o <strong><a href=\"https:\/\/kounselly.com\/vi\/inbound-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">inbound marketing<\/a><\/strong> \u0111\u1ec3 t\u1ea1o c\u00e1c n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u00f4ng tin qua ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 t\u1eeb \u0111\u00f3 k\u00e9o kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb nh\u01b0 qu\u1ea3ng c\u00e1o, PR, s\u1ef1 ki\u1ec7n,... \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.\n<br>\n<br>\nM\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c k\u00e9o l\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ef1 t\u00ecm ki\u1ebfm v\u00e0 mua s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ph\u00e2n t\u00edch s\u1ef1 kh\u00e1c nhau gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y v\u00e0 k\u00e9o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y (push) v\u00e0 chi\u1ebfn l\u01b0\u1ee3c k\u00e9o (pull) l\u00e0 hai chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n v\u1ec1 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, tr\u1ecdng t\u00e2m chi\u1ebfn l\u01b0\u1ee3c, k\u00eanh ph\u00e2n ph\u1ed1i, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o: T\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, k\u00edch th\u00edch nhu c\u1ea7u c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb nh\u01b0 SEO, SEM, Social Media, Email Marketing,... \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, h\u1ea5p d\u1eabn \u0111\u1ebfn kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd quan t\u00e2m v\u00e0 mong mu\u1ed1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y: T\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb nh\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, radio, b\u00e1o ch\u00ed,... \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng, t\u1ea1o ra nhu c\u1ea7u mua s\u1eafm.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tr\u1ecdng t\u00e2m chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o: Tr\u1ecdng t\u00e2m l\u00e0 gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 sau \u0111\u00f3 l\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y: Tr\u1ecdng t\u00e2m l\u00e0 \u0111\u1ea9y nhanh ti\u00eau th\u1ee5 b\u1eb1ng c\u00e1ch \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">K\u00eanh ph\u00e2n ph\u1ed1i chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o: Tri\u1ec3n khai d\u1ef1a tr\u00ean h\u1ec7 th\u1ed1ng website, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p. Website v\u00e0 social media l\u00e0 hai k\u00eanh ph\u00e2n ph\u1ed1i quan tr\u1ecdng nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c k\u00e9o, l\u00e0 n\u01a1i cung c\u1ea5p th\u00f4ng tin, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin,...<\/li>\n\n\n\n<li class=\" translation-block\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y: Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb ngo\u1ea1i tuy\u1ebfn nh\u01b0 g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng, <a href=\"https:\/\/kounselly.com\/vi\/chien-luoc-email-marketing-hieu-qua\/\" target=\"_self\"><strong>email marketing<\/strong><\/a>, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00fd ho\u1eb7c \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. Sau \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh <strong><a href=\"https:\/\/kounselly.com\/vi\/chien-luoc-marketing-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn<\/a><\/strong> \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">M\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd l\u00e0 m\u1eb7c d\u00f9 ti\u1ebfp th\u1ecb \u0111\u1ea9y v\u00e0 k\u00e9o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p gi\u1ed1ng nhau nh\u01b0 <a href=\"https:\/\/kounselly.com\/vi\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content marketing<\/a>, ti\u1ebfp th\u1ecb qua email, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, v.v. nh\u01b0ng ch\u00fang s\u1ebd c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau.\n<br>\n<br>\nV\u00ed d\u1ee5: ti\u1ebfp th\u1ecb \u0111\u1ea9y v\u00e0 k\u00e9o s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, nh\u01b0ng ti\u1ebfp th\u1ecb \u0111\u1ea9y s\u1ebd s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ph\u00ed tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f2n ti\u1ebfp th\u1ecb k\u00e9o s\u1ebd s\u1eed d\u1ee5ng c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc; ho\u1eb7c ti\u1ebfp th\u1ecb qua email: push s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb qua email \u0111\u1ec3 qu\u1ea3ng c\u00e1o d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m; pull s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb qua email \u0111\u1ec3 \u0111\u1ea9y n\u1ed9i dung h\u1eefu \u00edch, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m v\u00e0 t\u00f2 m\u00f2, nh\u01b0 b\u1ea3n tin ho\u1eb7c c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c: push s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o in, pull s\u1eed d\u1ee5ng Google ho\u1eb7c qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c k\u00e9o: M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y r\u1ea5t cao b\u1edfi kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u l\u1edbn v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n ph\u1ea3i t\u00e1c \u0111\u1ed9ng qu\u00e1 nhi\u1ec1u \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y: M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u1ea5p h\u01a1n chi\u1ebfn l\u01b0\u1ee3c k\u00e9o. Doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u00e0nh c\u00f4ng. Ch\u1eb3ng h\u1ea1n v\u1edbi h\u00ecnh th\u1ee9c g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp, doanh nghi\u1ec7p c\u1ea7n d\u1ef1a v\u00e0o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Nh\u01b0 v\u1eady, h\u1ecd m\u1edbi c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y trong marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb th\u01b0\u1eddng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c doanh nghi\u1ec7p n\u00e0y s\u1ebd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, khuy\u1ebfn m\u1ea1i, tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m,... \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, \u0111\u1ea1i l\u00fd,... mua v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 th\u01b0\u1eddng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay c\u00e1c \u0111\u1ea1i l\u00fd \u00f4 t\u00f4. C\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 s\u1ebd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 chi\u1ebft kh\u1ea5u, hoa h\u1ed3ng,... \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c \u0111\u1ea1i l\u00fd \u00f4 t\u00f4 b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c k\u00e9o trong marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb th\u1eddi trang th\u01b0\u1eddng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c k\u00e9o \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. C\u00e1c doanh nghi\u1ec7p n\u00e0y s\u1ebd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o, PR, s\u1ef1 ki\u1ec7n,... \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t m\u1ef9 ph\u1ea9m th\u01b0\u1eddng s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c k\u00e9o \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. C\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t m\u1ef9 ph\u1ea9m s\u1ebd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, influencer marketing,... \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Khi n\u00e0o doanh nghi\u1ec7p n\u00ean \u1ee9ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ea9y v\u00e0 k\u00e9o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea9y v\u00e0 k\u00e9o \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. Doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 t\u00ecnh h\u00ecnh c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang nh\u1ea5t cho vi\u1ec7c b\u1ea1n n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u1ea7n \u0111\u00e2y, c\u00e1c nh\u00e0 marketing \u0111ang c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n sang kh\u00eda c\u1ea1nh \"thu h\u00fat\" t\u1ef1 nhi\u00ean c\u1ee7a pull marketing v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u00edt quan t\u00e2m h\u01a1n v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, c\u1ea3 push v\u00e0 pull \u0111\u1ec1u lu\u00f4n c\u00f3 ch\u1ed7 \u0111\u1ee9ng ri\u00eang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Khi n\u00e0o s\u1eed d\u1ee5ng Push Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 chuy\u00ean bi\u1ec7t, push marketing c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o, v\u00ec n\u00f3 c\u00f3 li\u00ean quan v\u00e0 \u0111\u1ee7 c\u1ee5 th\u1ec3 \u0111\u1ec3 h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, do t\u00ednh ch\u1ea5t c\u1ee5 th\u1ec3, \u0111\u1eebng s\u1eed d\u1ee5ng push marketing n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c ho\u1eb7c nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, v\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd th\u1ea5p h\u01a1n. M\u1eb7c d\u00f9 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd th\u1ea5y nhi\u1ec1u kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c h\u01a1n chuy\u1ec3n th\u00e0nh doanh thu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Khi n\u00e0o s\u1eed d\u1ee5ng Pull Marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ho\u1eb7c doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n, pull marketing c\u00f3 th\u1ec3 l\u00e0 ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y danh ti\u1ebfng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 mong \u0111\u1ee3i m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n v\u1edbi pull marketing v\u00ec n\u00f3 r\u1ed9ng h\u01a1n, nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh doanh thu th\u00ec th\u1ea5p h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Khi n\u00e0o s\u1eed d\u1ee5ng c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c Push v\u00e0 Pull marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">H\u1ea7u h\u1ebft c\u00e1c chuy\u00ean gia marketing ch\u1ecdn s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u1ea3 hai, v\u00e0 c\u00f3 m\u1ed9t s\u1ed1 ng\u00e0nh m\u00e0 s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u00ed d\u1ee5, trong marketing doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p (<a href=\"https:\/\/kounselly.com\/vi\/b2b-vs-b2c\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B<\/a>), c\u1ea3 push v\u00e0 pull \u0111\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n mu\u1ed1n t\u0103ng nh\u1eadn di\u1ec7n nh\u01b0ng kh\u00f4ng mu\u1ed1n gi\u1edbi h\u1ea1n th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng B2B \u1edf c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a chu k\u1ef3 mua h\u00e0ng, \u0111\u00f4i khi b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o h\u1ecd bi\u1ebft \u0111\u1ebfn b\u1ea1n (s\u1eed d\u1ee5ng pull marketing v\u1edbi SEO) v\u00e0 c\u0169ng c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o nhu c\u1ea7u tr\u1ef1c ti\u1ebfp c\u1ee7a h\u1ecd (s\u1eed d\u1ee5ng th\u01b0 ti\u1ebfp th\u1ecb qu\u1ea3ng c\u00e1o) v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Xem th\u00eam: <strong><a href=\"https:\/\/kounselly.com\/vi\/icm-la-gi\/\">IMC - Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p hi\u1ec7u qu\u1ea3<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">H\u00e3y l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u trong vi\u1ec7c <a href=\"https:\/\/kounselly.com\/vi\/customer-acquisition-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/strong><\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>In the field of Marketing, push and pull strategies are two popular strategies used to promote sales. A push strategy focuses on getting the product into the hands of consumers, while a pull strategy focuses on creating consumer demand for the product. The importance of push and pull strategies Push and pull strategies are two&#8230;<\/p>","protected":false},"author":99,"featured_media":28467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[286],"tags":[213],"class_list":["post-28417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Push and pull strategies in Marketing for business - Kounselly<\/title>\n<meta name=\"description\" content=\"Using push or pull marketing strategy for your business? 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