{"id":28557,"date":"2024-01-17T23:57:10","date_gmt":"2024-01-17T16:57:10","guid":{"rendered":"https:\/\/kounselly.com\/?p=28557"},"modified":"2024-03-05T21:22:40","modified_gmt":"2024-03-05T14:22:40","slug":"customer-acquisition-definition","status":"publish","type":"post","link":"https:\/\/kounselly.com\/vi\/customer-acquisition-definition\/","title":{"rendered":"B\u00ed quy\u1ebft t\u1ed1i \u01b0u Customer Acquisition hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Customer acquisition l\u00e0 qu\u00e1 tr\u00ecnh thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng bi\u1ebft c\u00e1ch t\u1ed1i \u01b0u customer acquisition m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 chi ph\u00ed th\u1ea5p. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb v\u1edbi b\u1ea1n m\u1ed9t s\u1ed1 b\u00ed quy\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u customer acquisition cost hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer acquisition l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Customer acquisition l\u00e0 qu\u00e1 tr\u00ecnh thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p. Customer acquisition l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing, b\u1edfi v\u00ec n\u00f3 gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh thu, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer acquisition c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua nhi\u1ec1u k\u00eanh v\u00e0 ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea1nh tranh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, customer acquisition kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, m\u00e0 c\u00f2n ph\u1ea3i duy tr\u00ec v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, nh\u1eb1m t\u0103ng s\u1ef1 trung th\u00e0nh, gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ee7a h\u1ecd. Do \u0111\u00f3, customer acquisition ph\u1ea3i \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c customer retention v\u00e0 customer loyalty \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chu\u1ed7i gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1ch t\u00ednh chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng (Customer Acquisition Cost - CAC) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. CAC cho bi\u1ebft m\u1ee9c \u0111\u1ed9 t\u1ed1n k\u00e9m \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. C\u00e1ch t\u00ednh CAC \u0111\u01a1n gi\u1ea3n nh\u01b0 sau:<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>CAC = T\u1ed5ng chi ph\u00ed marketing v\u00e0 b\u00e1n h\u00e0ng \/ S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t con s\u1ed1 CAC ch\u00ednh x\u00e1c v\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang t\u00ecnh h\u00ecnh kinh doanh, doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1eddi gian t\u00ednh CAC: Doanh nghi\u1ec7p n\u00ean t\u00ednh CAC theo t\u1eebng th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m \u0111\u1ec3 c\u00f3 th\u1ec3 so s\u00e1nh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi.<\/li>\n\n\n\n<li>Ph\u1ea1m vi t\u00ednh CAC: Doanh nghi\u1ec7p n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn marketing v\u00e0 b\u00e1n h\u00e0ng, bao g\u1ed3m c\u1ea3 chi ph\u00ed tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp, c\u1ed1 \u0111\u1ecbnh v\u00e0 bi\u1ebfn \u0111\u1ed9ng. V\u00ed d\u1ee5, chi ph\u00ed tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 l\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o, chi ph\u00ed nh\u00e2n s\u1ef1, chi ph\u00ed v\u1eadn h\u00e0nh.... Chi ph\u00ed gi\u00e1n ti\u1ebfp c\u00f3 th\u1ec3 l\u00e0 chi ph\u00ed h\u1ea1 t\u1ea7ng, chi ph\u00ed qu\u1ea3n l\u00fd, chi ph\u00ed t\u00e0i ch\u00ednh....<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ph\u00e1p t\u00ednh CAC: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hai ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh \u0111\u1ec3 t\u00ednh CAC: ph\u01b0\u01a1ng ph\u00e1p trung b\u00ecnh (Average CAC) v\u00e0 ph\u01b0\u01a1ng ph\u00e1p bi\u00ean (Marginal CAC). Ph\u01b0\u01a1ng ph\u00e1p trung b\u00ecnh t\u00ednh CAC b\u1eb1ng c\u00e1ch chia t\u1ed5ng chi ph\u00ed marketing v\u00e0 b\u00e1n h\u00e0ng cho t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. Ph\u01b0\u01a1ng ph\u00e1p bi\u00ean t\u00ednh CAC b\u1eb1ng c\u00e1ch chia s\u1ef1 thay \u0111\u1ed5i c\u1ee7a chi ph\u00ed marketing v\u00e0 b\u00e1n h\u00e0ng cho s\u1ef1 thay \u0111\u1ed5i c\u1ee7a s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. Ph\u01b0\u01a1ng ph\u00e1p bi\u00ean cho k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c h\u01a1n khi c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng l\u1edbn v\u1ec1 chi ph\u00ed ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Sau khi t\u00ednh \u0111\u01b0\u1ee3c CAC, doanh nghi\u1ec7p c\u1ea7n so s\u00e1nh v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (Customer Lifetime Value - CLV), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng (Customer Conversion Rate - CCR), <strong><a href=\"https:\/\/kounselly.com\/vi\/retention-rate-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a><\/strong> (Customer Retention Rate - CRR).... \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 t\u1ed1i \u01b0u h\u00f3a CAC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B\u00ed quy\u1ebft t\u1ed1i \u01b0u Customer acquisition cost<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u00ed quy\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u customer acquisition cost, gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed, t\u0103ng doanh thu v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch customer acquisition n\u00e0o, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng, ho\u1eb7c b\u1ea5t k\u1ef3 ch\u1ec9 s\u1ed1 n\u00e0o li\u00ean quan \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, nh\u01b0 Google Analytics, Facebook Pixel, ho\u1eb7c c\u00e1c ph\u1ea7n m\u1ec1m CRM, \u0111\u1ec3 theo d\u00f5i v\u00e0 thu th\u1eadp c\u00e1c th\u00f4ng tin v\u1ec1 ngu\u1ed3n g\u1ed1c, h\u00e0nh vi v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch n\u00e0o mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, v\u00e0 t\u1eadp trung v\u00e0o nh\u1eefng k\u00eanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong customer acquisition l\u00e0 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai, h\u1ecd c\u00f3 nh\u1eefng nhu c\u1ea7u, mong mu\u1ed1n, v\u1ea5n \u0111\u1ec1 v\u00e0 th\u00e1ch th\u1ee9c g\u00ec, h\u1ecd t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u1edf \u0111\u00e2u, v\u00e0 h\u1ecd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n t\u1ea1o ra c\u00e1c buyer persona, t\u1ee9c l\u00e0 c\u00e1c h\u1ed3 s\u01a1 chi ti\u1ebft v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u00eau bi\u1ec3u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, ho\u1eb7c thu th\u1eadp \u00fd ki\u1ebfn t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p marketing ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng, v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ea1nh tranh<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea1nh tranh v\u1edbi nhau. \u0110\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ea1nh tranh cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Gi\u00e1 tr\u1ecb c\u1ea1nh tranh l\u00e0 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 \u01b0u vi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, gi\u00fap b\u1ea1n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ea1nh tranh b\u1eb1ng c\u00e1ch n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, gi\u1ea3m gi\u00e1, t\u0103ng th\u00eam t\u00ednh n\u0103ng, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, ho\u1eb7c t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd gi\u00e1 tr\u1ecb c\u1ea1nh tranh c\u1ee7a b\u1ea1n qua c\u00e1c k\u00eanh marketing, \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1eed d\u1ee5ng c\u00e1c k\u00eanh marketing ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">\u0110\u1ec3 t\u1ed1i \u01b0u customer acquisition, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c k\u00eanh marketing ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n. C\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh marketing kh\u00e1c nhau, nh\u01b0 website, email, m\u1ea1ng x\u00e3 h\u1ed9i,  <strong><a href=\"https:\/\/kounselly.com\/vi\/chien-luoc-marketing-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">online marketing<\/a><\/strong>, n\u1ed9i dung, video, podcast, s\u1ef1 ki\u1ec7n, \u0111\u1ed1i t\u00e1c, gi\u1edbi thi\u1ec7u, v\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n n\u1eefa. M\u1ed7i k\u00eanh c\u00f3 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang, v\u00e0 c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u1ea7n ch\u1ecdn l\u1ef1a v\u00e0 k\u1ebft h\u1ee3p c\u00e1c k\u00eanh marketing sao cho ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch, th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u1ea7n theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng k\u00eanh, \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ea1o ra c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong customer acquisition l\u00e0 t\u1ea1o ra c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (call to action) r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng l\u00e0 nh\u1eefng c\u00e2u n\u00f3i ho\u1eb7c n\u00fat b\u1ea5m m\u1eddi g\u1ecdi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, nh\u01b0 \u0111\u0103ng k\u00fd, t\u1ea3i xu\u1ed1ng, li\u00ean h\u1ec7, mua h\u00e0ng, ho\u1eb7c b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u1ea7n t\u1ea1o ra c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o ra c\u1ea3m gi\u00e1c kh\u1ea9n thi\u1ebft cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1ea1n c\u0169ng c\u1ea7n \u0111\u1eb7t c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u1edf nh\u1eefng v\u1ecb tr\u00ed d\u1ec5 nh\u00ecn v\u00e0 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5n v\u00e0o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng n\u00f3i l\u00ean \u0111i\u1ec1u g\u00ec cho doanh nghi\u1ec7p?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng (CAC) n\u00f3i l\u00ean hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu CAC cao, c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu CAC th\u1ea5p, c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CAC c\u0169ng n\u00f3i l\u00ean m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. N\u1ebfu CAC cao nh\u01b0ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (retention rate) th\u1ea5p, c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng chuy\u1ec3n sang c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c kh\u00f4ng c\u00f2n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng (customer lifetime value - CLV) v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu CAC th\u1ea5p nh\u01b0ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cao, c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u0103ng CLV v\u00e0 t\u1ea1o ra ngu\u1ed3n thu \u1ed5n \u0111\u1ecbnh cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t kinh doanh c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a CAC \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p.<\/p>","protected":false},"excerpt":{"rendered":"<p>Customer acquisition is the process of attracting and converting potential customers into actual customers of a business. This is one of the important factors to evaluate business performance and revenue growth. However, not all businesses know how to optimize customer acquisition effectively and at low cost. In this article, we will share with you some&#8230;<\/p>","protected":false},"author":99,"featured_media":28547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[286],"tags":[316],"class_list":["post-28557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimize customer acquisition for businesses - Kounselly<\/title>\n<meta name=\"description\" content=\"Learn how to optimize customer acquisition with targeted strategies &amp; data-driven optimization. Optimize CAC, boost revenue &amp; gain a competitive edge!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kounselly.com\/vi\/customer-acquisition-definition\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize customer acquisition for businesses - Kounselly\" \/>\n<meta property=\"og:description\" content=\"Learn how to optimize customer acquisition with targeted strategies &amp; data-driven optimization. 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