{"id":28562,"date":"2024-01-18T23:10:50","date_gmt":"2024-01-18T16:10:50","guid":{"rendered":"https:\/\/kounselly.com\/?p=28562"},"modified":"2024-02-06T23:19:34","modified_gmt":"2024-02-06T16:19:34","slug":"cohort-analysis","status":"publish","type":"post","link":"https:\/\/kounselly.com\/vi\/cohort-analysis\/","title":{"rendered":"\u1ee8ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Cohort Analysis v\u00e0o ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">Cohort Analysis l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng theo nh\u00f3m, th\u01b0\u1eddng d\u1ef1a tr\u00ean th\u1eddi gian ho\u1eb7c h\u00e0nh vi chung. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng, th\u00f3i quen v\u00e0 m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u v\u1ec1 \u1ee9ng d\u1ee5ng c\u1ee7a Cohort Analysis trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cohort analysis l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u00e2n t\u00edch t\u1ed5 h\u1ee3p, hay c\u00f2n g\u1ecdi l\u00e0 Cohort analysis l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m chung (cohort). Cohort analysis gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng theo th\u1eddi gian, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cohort analysis c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau, nh\u01b0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (retention rate) v\u00e0 t\u1ef7 l\u1ec7 quay l\u1ea1i mua h\u00e0ng (repeat purchase rate). C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u00e0 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00ec sao l\u1ea1i s\u1eed d\u1ee5ng Cohort analysis?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 nhi\u1ec1u l\u00fd do \u0111\u1ec3 s\u1eed d\u1ee5ng cohort analysis, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u00fap hi\u1ec3u r\u00f5 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng: Cohort analysis gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd, t\u1eeb khi h\u1ecd l\u1ea7n \u0111\u1ea7u ti\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p \u0111\u1ebfn khi h\u1ecd ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu.<\/li>\n\n\n\n<li>So s\u00e1nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng: Cohort analysis gi\u00fap doanh nghi\u1ec7p so s\u00e1nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch marketing kh\u00e1c nhau ho\u1eb7c c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p Cohort analysis c\u01a1 b\u1ea3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 hai lo\u1ea1i cohort analysis ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 v\u00e0 behavior cohort v\u00e0 time cohort. Time cohort l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean th\u1eddi \u0111i\u1ec3m h\u1ecd c\u00f3 t\u01b0\u01a1ng t\u00e1c \u0111\u1ea7u ti\u00ean v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd v\u00e0o th\u00e1ng 1, th\u00e1ng 2, v\u00e0 th\u00e1ng 3 \u0111\u1ec3 so s\u00e1nh t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n, t\u1ef7 l\u1ec7 mua h\u00e0ng, ho\u1eb7c t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a t\u1eebng nh\u00f3m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Behavior cohort l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n tr\u00ean s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m A, s\u1ea3n ph\u1ea9m B, ho\u1eb7c s\u1ea3n ph\u1ea9m C \u0111\u1ec3 so s\u00e1nh m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng, \u0111\u1ed9 trung th\u00e0nh, ho\u1eb7c gi\u00e1 tr\u1ecb trung b\u00ecnh \u0111\u01a1n h\u00e0ng c\u1ee7a t\u1eebng nh\u00f3m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u1ee8ng d\u1ee5ng Cohort analysis v\u00e0o l\u0129nh v\u1ef1c n\u00e0o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cohort analysis c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, nh\u01b0ng m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-commerce: Cohort analysis gi\u00fap doanh nghi\u1ec7p e-commerce theo d\u00f5i h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng theo th\u1eddi gian, nh\u01b0 s\u1ed1 l\u1ea7n mua h\u00e0ng, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng, t\u1ef7 l\u1ec7 mua l\u1ea1i v\u00e0 t\u1ef7 l\u1ec7 h\u1ee7y b\u1ecf. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, khuy\u1ebfn m\u00e3i, giao h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>SaaS (Software as a Service): Cohort analysis gi\u00fap doanh nghi\u1ec7p SaaS \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, nh\u01b0 s\u1ed1 l\u1ea7n \u0111\u0103ng nh\u1eadp, th\u1eddi gian s\u1eed d\u1ee5ng, t\u00ednh n\u0103ng s\u1eed d\u1ee5ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb d\u00f9ng th\u1eed sang tr\u1ea3 ph\u00ed. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, t\u0103ng t\u00ednh h\u1ea5p d\u1eabn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>Gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn: Cohort analysis gi\u00fap doanh nghi\u1ec7p gi\u00e1o d\u1ee5c tr\u1ef1c tuy\u1ebfn theo d\u00f5i qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp c\u1ee7a h\u1ecdc vi\u00ean theo th\u1eddi gian, nh\u01b0 s\u1ed1 kh\u00f3a h\u1ecdc \u0111\u0103ng k\u00fd, s\u1ed1 b\u00e0i h\u1ecdc ho\u00e0n th\u00e0nh, \u0111i\u1ec3m s\u1ed1, t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh kh\u00f3a h\u1ecdc v\u00e0 t\u1ef7 l\u1ec7 t\u00e1i \u0111\u0103ng k\u00fd. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung, t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 cam k\u1ebft c\u1ee7a h\u1ecdc vi\u00ean.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u1ee8ng d\u1ee5ng Cohort Analysis trong ph\u00e2n t\u00edch Retention rate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\"><strong><a href=\"https:\/\/kounselly.com\/vi\/retention-rate-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retention rate<\/a><\/strong>, hay t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong marketing, cho bi\u1ebft s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u1eabn ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p sau m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Retention rate cao cho th\u1ea5y doanh nghi\u1ec7p \u0111ang l\u00e0m t\u1ed1t trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cohort analysis l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch d\u1eef li\u1ec7u h\u1eefu \u00edch \u0111\u1ec3 ph\u00e2n t\u00edch retention rate. V\u00ed d\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n chia d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c cohort d\u1ef1a tr\u00ean th\u1eddi gian, ch\u1eb3ng h\u1ea1n nh\u01b0 cohort theo th\u00e1ng, qu\u00fd, ho\u1eb7c n\u0103m. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p theo d\u00f5i retention rate c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau trong c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ho\u1eb7c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n chia d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c cohort d\u1ef1a tr\u00ean h\u00e0nh vi, ch\u1eb3ng h\u1ea1n nh\u01b0 cohort theo s\u1ed1 l\u1ea7n mua h\u00e0ng, s\u1ed1 ti\u1ec1n chi ti\u00eau, ho\u1eb7c s\u1ed1 l\u1ea7n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nguy c\u01a1 r\u1eddi b\u1ecf cao v\u00e0 c\u00f3 bi\u1ec7n ph\u00e1p \u0111\u1ec3 ng\u0103n ch\u1eb7n h\u1ecd r\u1eddi b\u1ecf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch s\u1eed d\u1ee5ng cohort analysis \u0111\u1ec3 ph\u00e2n t\u00edch retention rate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Theo d\u00f5i retention rate theo th\u1eddi gian: Ph\u00e2n t\u00edch retention rate theo th\u1eddi gian s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng retention rate c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn retention rate v\u00e0 c\u00f3 bi\u1ec7n ph\u00e1p \u0111\u1ec3 c\u1ea3i thi\u1ec7n retention rate.<\/li>\n\n\n\n<li>So s\u00e1nh retention rate gi\u1eefa c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng: Ph\u00e2n t\u00edch retention rate gi\u1eefa c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nguy c\u01a1 r\u1eddi b\u1ecf cao. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00f3 bi\u1ec7n ph\u00e1p \u0111\u1ec3 ng\u0103n ch\u1eb7n c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y r\u1eddi b\u1ecf.<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn retention rate: Ph\u00e2n t\u00edch retention rate theo c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00e0nh vi, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, ho\u1eb7c chi\u1ebfn d\u1ecbch marketing, s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn retention rate. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n retention rate b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Xem th\u00eam: <strong><a href=\"https:\/\/kounselly.com\/vi\/tam-ly-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cohort analysis l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh n\u00f3i chung v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing n\u00f3i ri\u00eang. Doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/p>","protected":false},"excerpt":{"rendered":"<p>Cohort Analysis is a method of analyzing customer data in groups, often based on time or common behavior. This method helps businesses understand customer trends, habits and loyalty levels, thereby devising appropriate marketing and product strategies. In this article, we will introduce the application of Cohort Analysis in data analysis. What is Cohort Analysis? Cohort&#8230;<\/p>","protected":false},"author":99,"featured_media":28552,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[286],"tags":[316],"class_list":["post-28562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apply Cohort analysis to analyze customer data - Kounselly<\/title>\n<meta name=\"description\" content=\"Learn how Cohort analysis groups customers by behavior or time, revealing trends, habits, etc. and boost retention with data-driven insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kounselly.com\/vi\/cohort-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apply Cohort analysis to analyze customer data - Kounselly\" \/>\n<meta property=\"og:description\" content=\"Learn how Cohort analysis groups customers by behavior or time, revealing trends, habits, etc. and boost retention with data-driven insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kounselly.com\/vi\/cohort-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"Kounselly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kounselly.official\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T16:10:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T16:19:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Huy Nguyen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Huy Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/kounselly.com\/cohort-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kounselly.com\/cohort-analysis\/\"},\"author\":{\"name\":\"Huy Nguyen\",\"@id\":\"https:\/\/kounselly.com\/#\/schema\/person\/d326274a65bebae9ec8ce5bd53f9db99\"},\"headline\":\"Apply Cohort analysis to analyze customer data\",\"datePublished\":\"2024-01-18T16:10:50+00:00\",\"dateModified\":\"2024-02-06T16:19:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kounselly.com\/cohort-analysis\/\"},\"wordCount\":839,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kounselly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kounselly.com\/cohort-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis.jpg\",\"keywords\":[\"marketing analytics\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kounselly.com\/cohort-analysis\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kounselly.com\/cohort-analysis\/\",\"url\":\"https:\/\/kounselly.com\/cohort-analysis\/\",\"name\":\"Apply Cohort analysis to analyze customer data - Kounselly\",\"isPartOf\":{\"@id\":\"https:\/\/kounselly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kounselly.com\/cohort-analysis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kounselly.com\/cohort-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis.jpg\",\"datePublished\":\"2024-01-18T16:10:50+00:00\",\"dateModified\":\"2024-02-06T16:19:34+00:00\",\"description\":\"Learn how Cohort analysis groups customers by behavior or time, revealing trends, habits, etc. and boost retention with data-driven insights.\",\"breadcrumb\":{\"@id\":\"https:\/\/kounselly.com\/cohort-analysis\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kounselly.com\/cohort-analysis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/kounselly.com\/cohort-analysis\/#primaryimage\",\"url\":\"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis.jpg\",\"contentUrl\":\"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis.jpg\",\"width\":1350,\"height\":540,\"caption\":\"what is Cohort Analysis\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kounselly.com\/cohort-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kounselly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apply Cohort analysis to analyze customer data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kounselly.com\/#website\",\"url\":\"https:\/\/kounselly.com\/\",\"name\":\"Kounselly\",\"description\":\"Your Trusted Partner in Training and Operation\",\"publisher\":{\"@id\":\"https:\/\/kounselly.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kounselly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kounselly.com\/#organization\",\"name\":\"Kounselly\",\"alternateName\":\"Kounselly\",\"url\":\"https:\/\/kounselly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/kounselly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/Kounselly-logo_final_Phan-hinh.png\",\"contentUrl\":\"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/Kounselly-logo_final_Phan-hinh.png\",\"width\":1643,\"height\":1568,\"caption\":\"Kounselly\"},\"image\":{\"@id\":\"https:\/\/kounselly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kounselly.official\",\"https:\/\/www.linkedin.com\/company\/kounselly\/\",\"https:\/\/www.instagram.com\/kounselly.official\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kounselly.com\/#\/schema\/person\/d326274a65bebae9ec8ce5bd53f9db99\",\"name\":\"Huy Nguyen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/kounselly.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2c4baf5ca3fc48216ee4ebd4fd8791ae02916543e7d88ec3d91446ff40cdcbf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2c4baf5ca3fc48216ee4ebd4fd8791ae02916543e7d88ec3d91446ff40cdcbf?s=96&d=mm&r=g\",\"caption\":\"Huy Nguyen\"},\"url\":\"https:\/\/kounselly.com\/vi\/author\/huy-nguyen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apply Cohort analysis to analyze customer data - Kounselly","description":"Learn how Cohort analysis groups customers by behavior or time, revealing trends, habits, etc. and boost retention with data-driven insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kounselly.com\/vi\/cohort-analysis\/","og_locale":"vi_VN","og_type":"article","og_title":"Apply Cohort analysis to analyze customer data - Kounselly","og_description":"Learn how Cohort analysis groups customers by behavior or time, revealing trends, habits, etc. and boost retention with data-driven insights.","og_url":"https:\/\/kounselly.com\/vi\/cohort-analysis\/","og_site_name":"Kounselly","article_publisher":"https:\/\/www.facebook.com\/kounselly.official","article_published_time":"2024-01-18T16:10:50+00:00","article_modified_time":"2024-02-06T16:19:34+00:00","og_image":[{"width":1350,"height":540,"url":"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis.jpg","type":"image\/jpeg"}],"author":"Huy Nguyen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Huy Nguyen","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/kounselly.com\/cohort-analysis\/#article","isPartOf":{"@id":"https:\/\/kounselly.com\/cohort-analysis\/"},"author":{"name":"Huy Nguyen","@id":"https:\/\/kounselly.com\/#\/schema\/person\/d326274a65bebae9ec8ce5bd53f9db99"},"headline":"Apply Cohort analysis to analyze customer data","datePublished":"2024-01-18T16:10:50+00:00","dateModified":"2024-02-06T16:19:34+00:00","mainEntityOfPage":{"@id":"https:\/\/kounselly.com\/cohort-analysis\/"},"wordCount":839,"commentCount":0,"publisher":{"@id":"https:\/\/kounselly.com\/#organization"},"image":{"@id":"https:\/\/kounselly.com\/cohort-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis.jpg","keywords":["marketing analytics"],"articleSection":["Marketing"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kounselly.com\/cohort-analysis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kounselly.com\/cohort-analysis\/","url":"https:\/\/kounselly.com\/cohort-analysis\/","name":"Apply Cohort analysis to analyze customer data - Kounselly","isPartOf":{"@id":"https:\/\/kounselly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kounselly.com\/cohort-analysis\/#primaryimage"},"image":{"@id":"https:\/\/kounselly.com\/cohort-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis.jpg","datePublished":"2024-01-18T16:10:50+00:00","dateModified":"2024-02-06T16:19:34+00:00","description":"Learn how Cohort analysis groups customers by behavior or time, revealing trends, habits, etc. and boost retention with data-driven insights.","breadcrumb":{"@id":"https:\/\/kounselly.com\/cohort-analysis\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kounselly.com\/cohort-analysis\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/kounselly.com\/cohort-analysis\/#primaryimage","url":"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis.jpg","contentUrl":"https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis.jpg","width":1350,"height":540,"caption":"what is Cohort Analysis"},{"@type":"BreadcrumbList","@id":"https:\/\/kounselly.com\/cohort-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kounselly.com\/"},{"@type":"ListItem","position":2,"name":"Apply Cohort analysis to analyze customer data"}]},{"@type":"WebSite","@id":"https:\/\/kounselly.com\/#website","url":"https:\/\/kounselly.com\/","name":"Kounselly","description":"Your Trusted Partner in Training and Operation","publisher":{"@id":"https:\/\/kounselly.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kounselly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/kounselly.com\/#organization","name":"Kounselly","alternateName":"Kounselly","url":"https:\/\/kounselly.com\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/kounselly.com\/#\/schema\/logo\/image\/","url":"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/Kounselly-logo_final_Phan-hinh.png","contentUrl":"https:\/\/kounselly.com\/wp-content\/uploads\/2023\/11\/Kounselly-logo_final_Phan-hinh.png","width":1643,"height":1568,"caption":"Kounselly"},"image":{"@id":"https:\/\/kounselly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kounselly.official","https:\/\/www.linkedin.com\/company\/kounselly\/","https:\/\/www.instagram.com\/kounselly.official\/"]},{"@type":"Person","@id":"https:\/\/kounselly.com\/#\/schema\/person\/d326274a65bebae9ec8ce5bd53f9db99","name":"Huy Nguyen","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/kounselly.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2c4baf5ca3fc48216ee4ebd4fd8791ae02916543e7d88ec3d91446ff40cdcbf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2c4baf5ca3fc48216ee4ebd4fd8791ae02916543e7d88ec3d91446ff40cdcbf?s=96&d=mm&r=g","caption":"Huy Nguyen"},"url":"https:\/\/kounselly.com\/vi\/author\/huy-nguyen\/"}]}},"featured_image_src_large":["https:\/\/kounselly.com\/wp-content\/uploads\/2024\/01\/what-is-Cohort-Analysis-1024x410.jpg",1024,410,true],"author_info":{"display_name":"Huy Nguyen","author_link":"https:\/\/kounselly.com\/vi\/author\/huy-nguyen\/"},"comment_info":30,"category_info":[{"term_id":286,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":286,"taxonomy":"category","description":"","parent":0,"count":38,"filter":"raw","cat_ID":286,"category_count":38,"category_description":"","cat_name":"Marketing","category_nicename":"marketing","category_parent":0}],"tag_info":[{"term_id":316,"name":"marketing analytics","slug":"marketing-analytics","term_group":0,"term_taxonomy_id":316,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"}],"taxonomy_info":{"category":[{"value":286,"label":"Marketing"}],"post_tag":[{"value":316,"label":"marketing analytics"}]},"_links":{"self":[{"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/posts\/28562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/comments?post=28562"}],"version-history":[{"count":2,"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/posts\/28562\/revisions"}],"predecessor-version":[{"id":28713,"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/posts\/28562\/revisions\/28713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/media\/28552"}],"wp:attachment":[{"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/media?parent=28562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/categories?post=28562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kounselly.com\/vi\/wp-json\/wp\/v2\/tags?post=28562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}