{"id":28641,"date":"2024-02-01T21:53:36","date_gmt":"2024-02-01T14:53:36","guid":{"rendered":"https:\/\/kounselly.com\/?p=28641"},"modified":"2024-02-01T21:53:37","modified_gmt":"2024-02-01T14:53:37","slug":"retargeting","status":"publish","type":"post","link":"https:\/\/kounselly.com\/vi\/retargeting\/","title":{"rendered":"Retargeting: B\u00ed k\u00edp \"g\u00e2y th\u01b0\u01a1ng nh\u1edb\" cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"<p class=\"wp-block-paragraph translation-block\">Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u th\u00f4ng tin v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n. M\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Retargeting. V\u1eady Retargeting l\u00e0 g\u00ec v\u00e0 b\u00ed quy\u1ebft s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u sau \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retargeting l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Retargeting (qu\u1ea3ng c\u00e1o \u0111eo b\u00e1m) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c <strong><a href=\"\/\/kounselly.com\/vi\/chien-luoc-marketing-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing online<\/a><\/strong> nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n tr\u01b0\u1edbc \u0111\u00f3. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap ng\u01b0\u1eddi b\u00e1n ti\u1ebfp c\u1eadn l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 b\u1ecf d\u1edf h\u00e0nh tr\u00ecnh mua s\u1eafm ho\u1eb7c ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n tr\u00ean trang web b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5: gi\u1ea3 s\u1eed b\u1ea1n truy c\u1eadp v\u00e0o trang web c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o v\u00e0 xem m\u1ed9t chi\u1ebfc v\u00e1y. Sau \u0111\u00f3, b\u1ea1n r\u1eddi kh\u1ecfi trang web m\u00e0 kh\u00f4ng mua h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Retargeting \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho chi\u1ebfc v\u00e1y \u0111\u00f3 cho b\u1ea1n tr\u00ean c\u00e1c trang web kh\u00e1c m\u00e0 b\u1ea1n truy c\u1eadp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retargeting ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c cookie theo d\u00f5i. Cookie l\u00e0 m\u1ed9t t\u1ec7p nh\u1ecf \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean tr\u00ecnh duy\u1ec7t c\u1ee7a b\u1ea1n khi b\u1ea1n truy c\u1eadp m\u1ed9t trang web. Cookie theo d\u00f5i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a b\u1ea1n tr\u00ean trang web v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u nh\u01b0 \u0111\u1ecba ch\u1ec9 IP c\u1ee7a b\u1ea1n, trang web b\u1ea1n \u0111\u00e3 truy c\u1eadp v\u00e0 s\u1ea3n ph\u1ea9m b\u1ea1n \u0111\u00e3 xem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Khi b\u1ea1n truy c\u1eadp m\u1ed9t trang web s\u1eed d\u1ee5ng Retarget, trang web \u0111\u00f3 s\u1ebd \u0111\u1eb7t m\u1ed9t cookie theo d\u00f5i tr\u00ean tr\u00ecnh duy\u1ec7t c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, trang web \u0111\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng cookie theo d\u00f5i \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho b\u1ea1n tr\u00ean c\u00e1c trang web kh\u00e1c. C\u00f3 hai lo\u1ea1i Retargeting ch\u00ednh l\u00e0 \u0111\u1ea7u v\u00e0o v\u00e0 \u0111\u1ea7u ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting \u0111\u1ea7u v\u00e0o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting \u0111\u1ea7u v\u00e0o l\u00e0 lo\u1ea1i Retargeting ph\u1ed5 bi\u1ebfn nh\u1ea5t. N\u00f3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n trong qu\u00e1 kh\u1ee9, b\u1ea5t k\u1ec3 h\u1ecd \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng n\u00e0o tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting \u0111\u1ea7u ra<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting \u0111\u1ea7u ra nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 tr\u00ean trang web c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng ho\u1eb7c xem trang thanh to\u00e1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ed d\u1ee5: gi\u1ea3 s\u1eed b\u1ea1n th\u00eam m\u1ed9t chi\u1ebfc v\u00e1y v\u00e0o gi\u1ecf h\u00e0ng tr\u00ean trang web c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ea7n \u00e1o nh\u01b0ng kh\u00f4ng ho\u00e0n t\u1ea5t giao d\u1ecbch. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Retargeting \u0111\u1ea7u ra \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho chi\u1ebfc v\u00e1y \u0111\u00f3 cho b\u1ea1n tr\u00ean c\u00e1c trang web kh\u00e1c m\u00e0 b\u1ea1n truy c\u1eadp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c h\u00ecnh th\u1ee9c Retargeting ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c Retargeting kh\u00e1c nhau, m\u1ed7i h\u00ecnh th\u1ee9c c\u00f3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c Retargeting ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting d\u1ef1a tr\u00ean v\u1ecb tr\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00ecnh th\u1ee9c n\u00e0y nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n g\u1ea7n \u0111\u00e2y \u1edf m\u1ed9t v\u1ecb tr\u00ed c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Retargeting d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u1edf g\u1ea7n c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd trong v\u00e0i ng\u00e0y qua.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting d\u1ef1a tr\u00ean s\u1edf th\u00edch<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00ecnh th\u1ee9c n\u00e0y nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Retargeting d\u1ef1a tr\u00ean s\u1edf th\u00edch \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp c\u00e1c trang web li\u00ean quan \u0111\u1ebfn th\u1eddi trang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting d\u1ef1a tr\u00ean h\u00e0nh vi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00ecnh th\u1ee9c n\u00e0y nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 tr\u00ean trang web c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng ho\u1eb7c xem trang thanh to\u00e1n. V\u00ed d\u1ee5: m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Retargeting d\u1ef1a tr\u00ean h\u00e0nh vi \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd nh\u01b0ng kh\u00f4ng ho\u00e0n t\u1ea5t giao d\u1ecbch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retargeting d\u1ef1a tr\u00ean danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00ecnh th\u1ee9c n\u00e0y nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ecba ch\u1ec9 email ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i. V\u00ed d\u1ee5: m\u1ed9t doanh nghi\u1ec7p SaaS c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Retargeting d\u1ef1a tr\u00ean danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1ea3i xu\u1ed1ng b\u1ea3n demo c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u1ef1 kh\u00e1c nhau gi\u1eefa Remarketing &amp; Retargeting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing vs Retargeting l\u00e0 hai thu\u1eadt ng\u1eef th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi nhau, m\u1eb7c d\u00f9 ch\u00fang c\u00f3 m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t ch\u00ednh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remarketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong qu\u00e1 kh\u1ee9. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 b\u1ecf d\u1edf h\u00e0nh tr\u00ecnh mua s\u1eafm ho\u1eb7c ch\u01b0a th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a Remarketing, s\u1eed d\u1ee5ng c\u00e1c cookie theo d\u00f5i \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n trong qu\u00e1 kh\u1ee9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa Remarketing v\u00e0 Retargeting l\u00e0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remarketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u1ed9ng h\u01a1n, bao g\u1ed3m nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau c\u1ee7a ti\u1ebfp th\u1ecb l\u1ea1i, trong khi Retargeting l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a Remarketing s\u1eed d\u1ee5ng cookie theo d\u00f5i.<\/li>\n\n\n\n<li>Remarketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin, t\u1ea3i xu\u1ed1ng t\u00e0i li\u1ec7u ho\u1eb7c s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>Retargeting th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n theo nh\u1eefng c\u00e1ch kh\u00e1c.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1ch s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Retargeting hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Retargeting hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch Retargeting, h\u00e3y x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. B\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u00ec v\u1edbi chi\u1ebfn d\u1ecbch n\u00e0y? B\u1ea1n mu\u1ed1n t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng hay gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n: B\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ai v\u1edbi chi\u1ebfn d\u1ecbch Retargeting c\u1ee7a m\u00ecnh? B\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n g\u1ea7n \u0111\u00e2y, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 tr\u00ean trang web c\u1ee7a b\u1ea1n?<\/li>\n\n\n\n<li>Ch\u1ecdn n\u1ec1n t\u1ea3ng Retargeting ph\u00f9 h\u1ee3p: C\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng Retargeting kh\u00e1c nhau, v\u00ec v\u1eady h\u00e3y ch\u1ecdn n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>T\u1ea1o qu\u1ea3ng c\u00e1o Retargeting c\u1ee7a b\u1ea1n: Qu\u1ea3ng c\u00e1o Retargeting c\u1ee7a b\u1ea1n n\u00ean h\u1ea5p d\u1eabn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n: H\u00e3y theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch Retargeting c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o c\u1ee5 th\u1ec3 cho t\u1eebng m\u1ee5c ti\u00eau Retargeting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u1ebfp c\u1eadn l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 b\u1ecf d\u1edf h\u00e0nh tr\u00ecnh mua s\u1eafm: S\u1eed d\u1ee5ng c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd ho\u00e0n t\u1ea5t giao d\u1ecbch. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c \u01b0u \u0111\u00e3i, gi\u1ea3m gi\u00e1 ho\u1eb7c phi\u1ebfu mua h\u00e0ng.<\/li>\n\n\n\n<li>T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: S\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau theo s\u1edf th\u00edch \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li class=\" translation-block\"><strong><a href=\"https:\/\/kounselly.com\/vi\/retention-rate-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a><\/strong>: S\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ec3 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ec3 cung c\u1ea5p cho h\u1ecd c\u00e1c \u01b0u \u0111\u00e3i ho\u1eb7c gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd mua h\u00e0ng l\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Retargeting l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i l\u1ea1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 b\u1ecf d\u1edf h\u00e0nh tr\u00ecnh mua s\u1eafm, t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng b\u00ed quy\u1ebft tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch Retargeting hi\u1ec7u qu\u1ea3.<\/p>","protected":false},"excerpt":{"rendered":"<p>Customers can easily access many different information and products\/services. This makes attracting and retaining customers more difficult. One of the effective solutions to solve this problem is to use the Retargeting strategy. So what is Retargeting and how to use this strategy? Let&#8217;s find out below. What is retargeting? Retargeting is a form of online&#8230;<\/p>","protected":false},"author":99,"featured_media":28624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[286],"tags":[214,213],"class_list":["post-28641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing","tag-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retargeting: Keep Your Brand Top-of-Mind for Potential Customers<\/title>\n<meta name=\"description\" content=\"Don&#039;t let your potential customers slip away! Retargeting helps you bring them back to your website and turn them into real customers. Discover the secrets to a successful Retargeting campaign!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kounselly.com\/vi\/retargeting\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retargeting: Keep Your Brand Top-of-Mind for Potential Customers\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t let your potential customers slip away! Retargeting helps you bring them back to your website and turn them into real customers. 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