{"id":28674,"date":"2024-02-04T09:42:34","date_gmt":"2024-02-04T02:42:34","guid":{"rendered":"https:\/\/kounselly.com\/?p=28674"},"modified":"2024-03-05T23:20:45","modified_gmt":"2024-03-05T16:20:45","slug":"scrum-marketing","status":"publish","type":"post","link":"https:\/\/kounselly.com\/vi\/scrum-marketing\/","title":{"rendered":"Qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch Marketing v\u1edbi ph\u01b0\u01a1ng ph\u00e1p Agile v\u00e0 m\u00f4 h\u00ecnh Scrum"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Th\u1ebf gi\u1edbi marketing \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng, \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i th\u00edch \u1ee9ng v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng. Ph\u01b0\u01a1ng ph\u00e1p Agile v\u00e0 m\u00f4 h\u00ecnh Scrum Marketing l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng marketing trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ph\u01b0\u01a1ng ph\u00e1p Agile l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u01b0\u01a1ng ph\u00e1p Agile l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc v\u00e0 th\u1ef1c ti\u1ec5n gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. Agile d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u1ed9ng t\u00e1c: C\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m l\u00e0m vi\u1ec7c c\u00f9ng nhau m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung.<\/li>\n\n\n\n<li>Giao ti\u1ebfp: M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 ti\u1ebfn \u0111\u1ed9 d\u1ef1 \u00e1n v\u00e0 c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li>Ph\u1ea3n h\u1ed3i: Nh\u00f3m th\u01b0\u1eddng xuy\u00ean nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i \u0111\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li>C\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c: Nh\u00f3m lu\u00f4n t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00f4 h\u00ecnh Scrum l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4 h\u00ecnh Scrum l\u00e0 m\u1ed9t khu\u00f4n kh\u1ed5 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n Agile \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Scrum d\u1ef1a tr\u00ean c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p Agile, bao g\u1ed3m c\u1ed9ng t\u00e1c, giao ti\u1ebfp, ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4 h\u00ecnh Scrum c\u00f3 m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n ch\u00ednh, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sprint: Chu k\u1ef3 ph\u00e1t tri\u1ec3n ng\u1eafn, th\u01b0\u1eddng l\u00e0 2 tu\u1ea7n.<\/li>\n\n\n\n<li>Backlog s\u1ea3n ph\u1ea9m: Danh s\u00e1ch c\u00e1c y\u00eau c\u1ea7u v\u00e0 t\u00ednh n\u0103ng c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n.<\/li>\n\n\n\n<li>Backlog Sprint: Danh s\u00e1ch c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh trong Sprint.<\/li>\n\n\n\n<li>Scrum Master: Ng\u01b0\u1eddi d\u1eabn d\u1eaft v\u00e0 h\u1ed7 tr\u1ee3 nh\u00f3m Scrum.<\/li>\n\n\n\n<li>Product Owner: Ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u00eau c\u1ea7u s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>Nh\u00f3m ph\u00e1t tri\u1ec3n: Nh\u00f3m th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Vai tr\u00f2 c\u1ee7a Agile Marketing trong m\u00f4 h\u00ecnh Scrum<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agile l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb linh ho\u1ea1t, th\u00edch \u1ee9ng v\u00e0 \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. Khi k\u1ebft h\u1ee3p  ph\u01b0\u01a1ng ph\u00e1p Agile v\u1edbi m\u00f4 h\u00ecnh Scrum, m\u1ed9t khu\u00f4n kh\u1ed5 qu\u1ea3n l\u00fd d\u1ef1 \u00e1n Agile ph\u1ed5 bi\u1ebfn, ta c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng marketing hi\u1ec7u qu\u1ea3 v\u00e0 linh ho\u1ea1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vai tr\u00f2 c\u1ee7a Agile Marketing trong m\u00f4 h\u00ecnh Scrum bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng t\u1ed1c \u0111\u1ed9 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng: Agile Marketing chia nh\u1ecf c\u00e1c d\u1ef1 \u00e1n marketing th\u00e0nh c\u00e1c Sprint ng\u1eafn, gi\u00fap c\u00e1c nh\u00f3m marketing nhanh ch\u00f3ng th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng m\u1edbi, thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng c\u00e1c chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3. Vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n gi\u00fap lo\u1ea1i b\u1ecf s\u1ef1 tr\u00ec ho\u00e3n v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n t\u1ed5ng th\u1ec3.<\/li>\n\n\n\n<li>C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng: M\u00f4 h\u00ecnh Scrum cho ph\u00e9p c\u00e1c nh\u00f3m marketing d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i th\u1ecb tr\u01b0\u1eddng v\u00e0 thay \u0111\u1ed5i nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i ti\u1ebfn gi\u00fap c\u00e1c nh\u00f3m marketing linh ho\u1ea1t trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n<li>Th\u00fac \u0111\u1ea9y s\u1ef1 c\u1ed9ng t\u00e1c v\u00e0 giao ti\u1ebfp: Agile Marketing khuy\u1ebfn kh\u00edch s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m marketing, bao g\u1ed3m c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau nh\u01b0 s\u1ea3n ph\u1ea9m, b\u00e1n h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c bu\u1ed5i h\u1ecdp Scrum gi\u00fap \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 c\u00f9ng nhau h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung.<\/li>\n\n\n\n<li>T\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1eadp trung v\u00e0 \u01b0u ti\u00ean: M\u00f4 h\u00ecnh Scrum gi\u00fap c\u00e1c nh\u00f3m marketing t\u1eadp trung v\u00e0o m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 trong m\u1ed7i Sprint, tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3. Vi\u1ec7c \u01b0u ti\u00ean c\u00e1c nhi\u1ec7m v\u1ee5 quan tr\u1ecdng nh\u1ea5t gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c: Agile Marketing s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n. Vi\u1ec7c \u00e1p d\u1ee5ng quy tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i gi\u00fap c\u00e1c nh\u00f3m marketing li\u00ean t\u1ee5c h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng theo th\u1eddi gian.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1c giai \u0111o\u1ea1n trong m\u1ed9t m\u00f4 h\u00ecnh Scrum<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f4 h\u00ecnh Scrum chia qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u00e0nh c\u00e1c chu k\u1ef3 ng\u1eafn g\u1ecdi l\u00e0 Sprint, th\u01b0\u1eddng k\u00e9o d\u00e0i 2 tu\u1ea7n. M\u1ed7i Sprint bao g\u1ed3m 5 giai \u0111o\u1ea1n ch\u00ednh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u1eadp k\u1ebf ho\u1ea1ch Sprint: Nh\u00f3m Scrum h\u1ecdp \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho Sprint v\u00e0 ch\u1ecdn c\u00e1c nhi\u1ec7m v\u1ee5 t\u1eeb backlog s\u1ea3n ph\u1ea9m \u0111\u1ec3 th\u1ef1c hi\u1ec7n. Backlog s\u1ea3n ph\u1ea9m l\u00e0 danh s\u00e1ch c\u00e1c y\u00eau c\u1ea7u v\u00e0 t\u00ednh n\u0103ng c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. Nh\u00f3m s\u1ebd \u01b0\u1edbc t\u00ednh th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed7i nhi\u1ec7m v\u1ee5 v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch Sprint.<\/li>\n\n\n\n<li>Daily Scrum: Nh\u00f3m Scrum h\u1ecdp m\u1ed7i ng\u00e0y \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch Sprint n\u1ebfu c\u1ea7n thi\u1ebft. Bu\u1ed5i h\u1ecdp Daily Scrum th\u01b0\u1eddng ng\u1eafn g\u1ecdn, ch\u1ec9 k\u00e9o d\u00e0i 15 ph\u00fat. M\u1ee5c \u0111\u00edch c\u1ee7a Daily Scrum l\u00e0 gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng Sprint \u0111ang ti\u1ebfn tri\u1ec3n theo k\u1ebf ho\u1ea1ch.<\/li>\n\n\n\n<li>Sprint Review: Cu\u1ed1i m\u1ed7i Sprint, nh\u00f3m Scrum tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m \u0111\u00e3 ho\u00e0n th\u00e0nh cho kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i. Sprint Review gi\u00fap nh\u00f3m \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Sprint v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n. Ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c Sprint ti\u1ebfp theo.<\/li>\n\n\n\n<li>Sprint Retrospective: Nh\u00f3m Scrum h\u1ecdp \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 Sprint v\u1eeba qua, x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec \u0111\u00e3 di\u1ec5n ra t\u1ed1t \u0111\u1eb9p v\u00e0 nh\u1eefng g\u00ec c\u1ea7n c\u1ea3i thi\u1ec7n. Sprint Retrospective gi\u00fap nh\u00f3m h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng sai l\u1ea7m v\u00e0 c\u1ea3i thi\u1ec7n quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd. M\u1ee5c \u0111\u00edch c\u1ee7a Sprint Retrospective l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00f3m Scrum ng\u00e0y c\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li>C\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c: M\u00f4 h\u00ecnh Scrum khuy\u1ebfn kh\u00edch s\u1ef1 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Nh\u00f3m Scrum n\u00ean th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd v\u00e0 t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n. C\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c gi\u00fap nh\u00f3m Scrum ng\u00e0y c\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Scrum trong marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c \u1ee9ng d\u1ee5ng m\u00f4 h\u00ecnh Scrum trong marketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0103ng t\u1ed1c \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing, b\u1eb1ng c\u00e1ch chia nh\u1ecf c\u00e1c m\u1ee5c ti\u00eau l\u1edbn th\u00e0nh c\u00e1c c\u00f4ng vi\u1ec7c nh\u1ecf h\u01a1n, c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn (th\u01b0\u1eddng l\u00e0 t\u1eeb 2 \u0111\u1ebfn 4 tu\u1ea7n), g\u1ecdi l\u00e0 sprint.<\/li>\n\n\n\n<li>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 cam k\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1eb1ng c\u00e1ch tham gia h\u1ecd v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c, \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing theo nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>T\u0103ng s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng \u1ee9ng bi\u1ebfn c\u1ee7a \u0111\u1ed9i marketing, b\u1eb1ng c\u00e1ch cho ph\u00e9p h\u1ecd thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch v\u00e0 \u01b0u ti\u00ean c\u00e1c c\u00f4ng vi\u1ec7c theo t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf, thay v\u00ec tu\u00e2n theo m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ed1 \u0111\u1ecbnh t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i d\u1ef1 \u00e1n.<\/li>\n\n\n\n<li>T\u0103ng s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 giao ti\u1ebfp trong \u0111\u1ed9i marketing, b\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp h\u00e0ng ng\u00e0y (daily stand-up), \u0111\u1ec3 c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i v\u00e0 chia s\u1ebb kinh nghi\u1ec7m. Ngo\u00e0i ra, c\u00e1c cu\u1ed9c h\u1ecdp cu\u1ed1i m\u1ed7i sprint (sprint review) v\u00e0 sau m\u1ed7i d\u1ef1 \u00e1n (sprint retrospective) c\u0169ng gi\u00fap \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3, nh\u1eadn x\u00e9t v\u00e0 c\u1ea3i thi\u1ec7n quy tr\u00ecnh l\u00e0m vi\u1ec7c.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Xem th\u00eam: <strong><a href=\"https:\/\/kounselly.com\/vi\/moi-truong-marketing-doanh-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng marketing doanh nghi\u1ec7p<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Agile v\u00e0 m\u00f4 h\u00ecnh Scrum Marketing s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng trong ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 n\u00e0y.<\/p>","protected":false},"excerpt":{"rendered":"<p>The world of marketing is changing rapidly, requiring businesses to adapt and innovate to keep up with trends. The Agile method and Scrum Marketing model are effective tools to help businesses improve marketing efficiency in a volatile environment. What is Agile method? The Agile methodology is a set of principles and practices that help organizations&#8230;<\/p>","protected":false},"author":99,"featured_media":28675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[286,142],"tags":[213],"class_list":["post-28674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-people-management","tag-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agile method and effective Scrum marketing model - Kounselly<\/title>\n<meta name=\"description\" content=\"Marketing agility is key in today&#039;s dynamic world. 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